September 28, 2023

The worldwide ecommerce market is consistently evolving, and companies should adapt to outlive and keep forward of the competitors. Not too long ago, advertising and marketing automation options have emerged as an indispensable device for ecommerce companies.

By automating crucial advertising and marketing duties, these ecommerce options save time and sources whereas delivering customized messages to prospects at each stage of their journey. 

Nonetheless, advertising and marketing automation instruments will not be all the identical. Totally different software program present totally different options geared towards various kinds of companies. So, how do you discover the perfect enterprise ecommerce platform on your distinctive enterprise wants? 

On this article, we’ll take a look at the highest ecommerce advertising and marketing automation options, their options, limitations, and pricing that can assist you make an knowledgeable determination.


Choosing the proper enterprise ecommerce software program is essential for companies trying to automate advertising and marketing processes and improve income. 

We’ve reviewed the highest enterprise ecommerce platforms: GetResponse MAX, Klaviyo, Omnisend, ActiveCampaign, Sendinblue, Drip, Sender, Mailchimp, Listrak, and Marketing campaign Monitor. 

  • Select GetResponse MAX if you happen to’re on the lookout for a extremely customizable, inexpensive AI-powered resolution for enterprise ecommerce companies acknowledged for its excellent buyer assist
  • Select Klaviyo One if you wish to scale your ecommerce operations quick through improved buyer engagement
  • Select Omnisend if you happen to characterize a mid-seized ecommerce enterprise on the lookout for an inexpensive resolution to setup primary advertising and marketing automation processes
  • Select Lively Marketing campaign in case your enterprise operates on a number of open-source or hosted ecommerce platforms and can want many integrations
  • Select Sendinblue Enterprise in case your automation workflows concentrate on e mail advertising and marketing and also you’re planning to scale often
  • Select Drip in case your ecommerce web site has a heavy prospects circulation and also you need to improve your CLV by means of enhanced personalization
  • Select Sender if you wish to join along with your prospects with efficient e mail and SMS advertising and marketing campaigns
  • Select Mailchimp if you happen to depend on pretty easy automations and need to avoid wasting cash, however need to keep in contact along with your prospects
  • Select Marketing campaign Monitor in case you are on the lookout for an easy-to-understand resolution for working primary e mail advertising and marketing automation campaigns
  • Select Listrak if you happen to search a premium-quality advertising and marketing automation platform for enterprise-level ecommerce companies and are prepared to pay just a little extra

Desk Of Contents

What’s enterprise ecommerce

Enterprise ecommerce refers to conducting ecommerce operations at an enterprise stage—giant and sophisticated organizations that generate multi-millions in income. 

Enterprise ecommerce companies have advanced enterprise processes or methods, superior expertise, high-volume gross sales, and a big buyer base. They embody giant retailers, wholesalers, producers, and distributors.

With the growing shift in direction of on-line procuring, enterprise ecommerce automation options have turn into an important device for companies trying to keep aggressive in immediately’s digital market.

Advantages of utilizing advertising and marketing automation for enterprise ecommerce manufacturers

There are a number of key advantages of utilizing advertising and marketing automation for enterprise ecommerce manufacturers. They embody:

  • Improved effectivity: Your model can save time and sources by automating repetitive advertising and marketing duties like sending emails or lead era. This lets your crew concentrate on different vital facets of your operations, resembling product growth, customer support, and logistics.
  • Elevated gross sales: By offering customized and focused messaging or provides at every stage of the funnel, automation will increase conversion charges and boosts gross sales.
  • Higher analytics: Advertising and marketing automation options present detailed analytics on buyer procuring habits. This lets you measure the effectiveness of your advertising and marketing campaigns and alter your methods accordingly. 
  • Improved buyer expertise: Lastly, advertising and marketing automation helps ecommerce companies ship a seamless and customized buyer expertise by offering related messaging and provides at every stage of the shopper journey. 

In abstract, investing in the proper automation resolution may also help enterprise ecommerce companies streamline operations to spice up gross sales whereas decreasing buyer acquisition prices.

Greatest enterprise ecommerce platforms devoted to advertising and marketing automation 

Many enterprise-level ecommerce platforms have built-in advertising and marketing automation options into their choices to match the demand. Nonetheless, the automation capabilities differ vastly between them. 

So on this part, we’ll take a more in-depth take a look at 10 of the perfect enterprise ecommerce options exploring their distinctive advertising and marketing automation options.

1. GetResponse MAX

GetResponse MAX is a advertising and marketing automation platform we launched to offer an all-in-one advertising and marketing automation resolution for enterprise companies. There are two variations: the GetResponse MAX and MAX2.

GetResponse MAX vs. GetResponse MAX2  enterprise ecommerce pricing plans

Each packages supply a spread of superior options designed to assist companies streamline their advertising and marketing efforts. 

Among the key options embody e mail advertising and marketing automation, AI product suggestions, excessive deliverability scores even for enormous sending volumes, e mail list-building options, third-party integrations, and lead tagging and scoring.

Greatest for

Mid to large-sized enterprise ecommerce companies with 100,000+ contacts on the lookout for custom-priced versatile enterprise software program for advertising and marketing automation.


Varied elements make GetResponse MAX the right advertising and marketing automation platform on your enterprise enterprise. 

Certainly one of them is the platform’s ease of use. With a easy drag-and-drop interface, you’ll be able to create advanced workflows and automate your advertising and marketing campaigns with minimal effort. 

Moreover, GetResponse MAX gives a variety of responsive templates and pre-built workflows that companies can customise to suit their particular wants.

GR MAX automation workflow for an ecommerce business example

GetResponse MAX additionally makes use of a {custom} pricing mannequin, adaptable to suit your wants, objectives, and capacities, not like the one-size-fits-all options. This helps you maximize your return on funding by solely paying for the automation options and capabilities your corporation wants. 

With GetResponse MAX, you’ll be able to join your favourite apps and net providers simply. Our platform helps 100+ integrations with fully-hosted ecommerce platforms, together with Shopify, Magento Commerce, and Salesforce commerce cloud. 

As well as, you’ll be able to sync your instruments utilizing our API or ask us to construct a {custom} integration only for you.

Lastly, GetResponse MAX provides most knowledge safety with safety measures like every day backups, safety certificates, a number of servers, and firewalls. We additionally uphold worldwide knowledge safety legal guidelines and laws, together with CASL, CAN-SPAM Act, and European Union anti‑spam regulation.

Present limitations

Precedence and telephone assist are solely obtainable for MAX2 customers. Nonetheless, we make up for that with fast and dependable e mail or stay chat assist for all our MAX customers. 

2. Klaviyo One

Klaviyo One is a unified platform that may adapt to enterprise firms’ advanced wants and calls for. The platform leverages an ecommerce-specific buyer knowledge platform (CDP) to centralize buyer knowledge and use it for segmentation and personalization. This leads to improved buyer expertise.

Greatest for 

Klaviyo One is finest for enterprise ecommerce companies that want extra automation options and scalability. 


Klaviyo One’s CDP offers you a full lifetime view of consumers’ engagement along with your model, permitting you to make use of buyer knowledge to run profitable advertising and marketing activations.

Klaviyo One CDP impact
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It may well additionally combine with 200+ platforms, streamlining key ecommerce processes like funds, orders, and buyer critiques.

Klaviyo provides superior analytics instruments, like predictive analytics, benchmarks, and pre-built {custom} studies. These assist companies observe buyer habits and achieve useful insights into advertising and marketing campaigns. That makes it simpler to note areas that want enchancment.

Present limitations

Whereas Klaviyo One is a strong advertising and marketing automation platform, a few of its superior options could require some technical experience to arrange and use successfully.

3. Omnisend

Omnisend is one other enterprise ecommerce platform that helps on-line shops streamline their enterprise operations.

Greatest for

Small to mid-sized ecommerce companies on the lookout for an inexpensive however highly effective advertising and marketing automation resolution.


With Omnisend, enterprise house owners can present prospects with a constant, customized expertise on a number of channels, enhancing attain and conversions.

Omnisend enterprise ecommerce funnel example
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The platform additionally has a user-friendly interface with a drag-and-drop editor, which helps you create efficient workflows with out design experience.

Alternatively, you need to use Omnisend’s time-saving, customizable workflows.

Omnisend ecommerce automation workflows templates
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You may create superior shoppable emails by drag-dropping merchandise with Omnisend’s product itemizing function. It may well additionally auto-generate dynamic coupons or promo codes, saving you time.

Lastly, Omnisend customers who pay $400 and above get a Buyer Success Supervisor to assist them get essentially the most from the platform. 

Present limitations 

Omnisend pricing plans are thought-about steep, particularly for big companies with many contacts. As an example, the paid plans for a enterprise with over 100,000 contacts begin at $760/month. 

Moreover, some customers have reported points with the shopper assist crew’s response instances.

4. ActiveCampaign

ActiveCampaign provides an enterprise platform for advertising and marketing groups in giant organizations trying to personalize their campaigns.

Greatest for

The ActiveCampaign Enterprise plan is finest for ecommerce companies on the lookout for an automation platform that may run customized campaigns at scale.


ActiveCampaign’s Enterprise stage customers get an onboarding specialist who helps them arrange.

They then get unique entry to a choose crew of trade specialists that screens deliverability and helps them obtain long-term success on the platform.

ActiveCampaign customers also can entry 870+ integrations to the most well-liked third-party apps, together with prime ecommerce ones, as proven under.

Active Campaign integrations
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The platform’s API additionally permits it to combine along with your present instruments. This simplifies the migration course of to ActiveCampaign.

Lastly, Enterprise companies obtain precedence assist, that means their considerations or requests take priority. 

Present limitations

ActiveCampaign’s pricing will be steep for companies with small budgets. Moreover, some customers have reported points with the shopper assist crew’s response instances.

5. Sendinblue Enterprise

Sendinblue Enterprise is the opposite nice choice for enterprise ecommerce companies trying to speed up their advertising and marketing campaigns. 

Sendin Blue enterprise pricing
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The plan provides a {custom} value and limitless contacts, making it an amazing choice for a big enterprise ecommerce enterprise.

Greatest for

Sendinblue is an honest alternative for scaled companies with tailor-made wants in e mail advertising and marketing options, from deliverability to compliance, safety, and buyer assist.


You’ll get a devoted account supervisor whose experience helps your crew profit from the platform.

With the Enterprise package deal from Sendinblue, you’ll additionally get a devoted IP that enhances deliverability by making certain your marketing campaign messages attain prospects’ inboxes.

Customers also can create automated eventualities that set off multi-channel campaigns and retarget prospects on social platforms, which helps in boosting conversions. 

Moreover, Sendinblue gives integrations with a variety of ecommerce platforms, together with Shopify, Magento Commerce, and WooCommerce.

Present limitations

Some customers have reported that the platform will be tough to navigate with out the help of a technical crew. As well as, their advertising and marketing automation workflow functionality has acquired below-average ratings on G2

6. Drip

Drip is a strong e mail advertising and marketing automation platform designed particularly for ecommerce companies. Companies with over 5,000 subscribers qualify for Drip’s {custom} plan and may contact the gross sales crew for pricing and contract particulars.

Greatest for

Ecommerce companies with heavy visitors and numerous buyer bases trying to improve buyer loyalty and lifelong worth by means of extremely customized campaigns. 

Drip's customer-first approach to marketing workflow example
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Drip’s enterprise-level choices embody all kinds of options. First, it allows you to create dynamic product suggestions primarily based on prospects’ shopping and buy historical past.

As well as, you’ll be able to customise workflow templates utilizing knowledge out of your CMS and integrations, then set them into movement to interact prospects on autopilot throughout totally different channels.

Lastly, Drip tracks and analyzes buyer habits throughout a number of channels. This permits companies to create extremely focused campaigns that attain prospects the place they’re almost certainly to interact.

Present limitations

Some customers have reported that the platform will be advanced and tough to navigate, notably for customers unfamiliar with e mail advertising and marketing automation platforms.

7. Sender

Sender is an all-in-one e mail and SMS advertising and marketing software program providing an enterprise resolution plan with an unlimited vary of options.

Greatest for 

Sender is an effective choice for enterprise companies that require advertising and marketing automation options for each e mail and SMS campaigns.


Sender provides its enterprise plan customers limitless emails. Customers also can get a devoted success supervisor and precedence telephone assist. 

With Sender’s prebuilt options, you’ll be able to automate e mail & SMS communications on time-based or action-based triggers. This helps you convey the proper message on the proper time to spice up conversions.

Sender integrates with main buyer administration techniques (CMS) and ecommerce platforms, as proven under.

Sender integrations
Picture supply: sender.web

Lastly, Sender robotically checks campaigns compliance with the most recent regulation like GDPR and TCPA. That is tremendous helpful for international ecommerce companies.

Present limitations 

The platform doesn’t supply as many integrations as its alternate options, so it will not be the perfect match for enterprise-level ecommerce companies with many third-party software program wants.

8. Mailchimp

Mailchimp is without doubt one of the oldest e mail advertising and marketing and automation platforms. It provides a premium plan, excellent for big enterprises. 

Greatest for 

The Mailchimp Premium plan fits companies requiring limitless consumer capability, precedence buyer assist, and primary automation options.


Mailchimp’s easy-to-use buyer journey builder helps you construct custom-made workflows and automate your supply course of. It additionally lets you ship customized and related messages to every buyer.

Mailchimp automation workflows
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Mailchimp additionally provides highly effective concentrating on choices. These are nice if you need to re-engage individuals who have interacted along with your web site. You’ll have the ability to present them related adverts throughout Google, Fb, and Instagram, for instance. This could enhance your ecommerce gross sales considerably.

As proven above, Mailchimp also can combine with a number of ecommerce instruments to enhance your advertising and marketing methods. 

Mailchimp main ecommerce integrations
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Present limitations

Mailchimp will not be the perfect match for bigger enterprises with extra advanced automation wants. That’s as a result of the platform’s pricing turns into pricey as companies develop and require extra superior options.

9. Marketing campaign Monitor

Marketing campaign Monitor is a number one e mail advertising and marketing platform that gives a variety of e mail automation options for companies of all sizes. 

Greatest for 

Marketing campaign Monitor is finest for companies trying to drive income and personalize viewers engagement by means of e mail advertising and marketing automation.


Marketing campaign Monitor gives an intuitive visible journey designer that can assist you create a extra well timed and fascinating e mail sequence, as proven under. 

As well as, the function lets you customise e mail designs with none coding expertise.

The platform additionally allows you to mix e mail and SMS advertising and marketing, which is a good way for an ecommerce enterprise to construct a stronger reference to its viewers and maximize its ROI.

It’s also possible to entry a full analytics suite, supplying you with an total view of your ecommerce enterprise efficiency. This gives actionable insights that can assist you enhance your technique.

Present limitations

Marketing campaign Monitor will not be the only option for big companies with advanced advertising and marketing automation wants. The platform’s automation options will not be as superior as a few of its rivals, and it lacks sure native functionalities, resembling lead scoring and predictive analytics. 

10. Listrak

Listrak is a advertising and marketing automation platform that gives superior options for enterprise ecommerce companies.

Greatest for

Listrak is right for ecommerce companies that require subtle and premium advertising and marketing automation instruments.


Listrak is designed to assist ecommerce companies deploy seamless, customized cross-channel interactions. That is due to its unified buyer knowledge and big selection of extra options, as proven under.

Moreover its well-integrated platform, companies additionally get a devoted account supervisor.

Listrak has been lauded for its distinctive and responsive consumer success groups, with an 82 NPS.

Present limitations

Listrak’s important limitation is its excessive pricing, which makes it unaffordable for smaller companies. Customers have additionally cited a scarcity of pricing transparency, which regularly results in overcharging. 

Listrak’s integration with third-party platforms can also be fairly restricted.

How to decide on the proper enterprise ecommerce platform

Choosing the proper enterprise ecommerce software program could be a make-or-break determination for your corporation. We’ve shared a number of sensible selections, however have you learnt why we picked them? Or, reasonably, are you questioning how you can decide only one from the ten choices?

Listed below are some key elements you should take into account when making an enterprise-level ecommerce platform comparability:

  • Your online business wants: Decide what options and functionalities your corporation requires, resembling stock administration, fee gateways integration, multi-store administration, buyer assist crew, delivery choices, and so forth.
  • Scalability: Guarantee your chosen platform can deal with high-volume visitors and transactions to accommodate your corporation’s development throughout main on-line marketplaces and globally distributed web sites.
  • Integration capabilities: The software program you select ought to combine with different instruments and software program your corporation makes use of, resembling buyer relationship administration software program and analytics instruments, resembling Oracle Commerce Cloud, Magento Commerce, and so forth. This may streamline your operations and enhance effectivity.
  • Safety: Prioritize safety when deciding on an enterprise ecommerce software program resolution. Search for platforms with sturdy security measures, resembling SSL encryption and PCI compliance, to guard your prospects’ delicate info.
  • Help and coaching: Select a platform that provides complete buyer assist and coaching sources. This may totally equip your crew to make use of the software program successfully and handle any points that will come up. 
  • Price choices: Choosing an enterprise ecommerce resolution that matches your finances can also be key. So, consider every platform’s month-to-month value, together with extra prices like licensing charges, to make sure your platform of alternative is financially sound.

For instance, GetResponse MAX gives a devoted account supervisor, precedence assist, {custom} pricing, and customized options to assist your enterprise enterprise get essentially the most out of the ecommerce advertising and marketing automation platform.

By contemplating these elements, you’ll have the ability to choose the perfect enterprise ecommerce platform that meets your wants and helps you succeed within the extremely aggressive trade.

Fast Abstract

Choosing the proper enterprise ecommerce software program is essential for the success of your corporation. It may well streamline your advertising and marketing automation, enhance buyer engagement, and enhance gross sales. 

However selecting the right software program for your corporation will be overwhelming, which is why we’ve outlined 10 prime enterprise ecommerce options it is best to take into account. We’ve highlighted their distinctive options and limitations. 

Fastidiously consider your choices and take into account your priorities to seek out the perfect resolution for your corporation. This could assist take your advertising and marketing automation technique to the following stage.

And if you happen to’re after an inexpensive, but highly effective resolution to get began with AI-powered enterprise ecommerce resolution – attempt GetResponse MAX!