11 Jolly vacation advertising and marketing concepts to drive gross sales this season

By Kelsey Johnson September 6, 2023

For a lot of companies, the vacation season is one of the best time of 12 months for gross sales. Whether or not you promote giftable crafts or a enterprise course, December is a time when persons are opening their wallets and making purchases. 

It’s necessary to run promotions to encourage your prospects and potential prospects to spend at your corporation. And across the holidays, you may make your advertising and marketing actually enjoyable!

Don’t simply ship one other e mail telling folks to purchase your merchandise. As a substitute, strive one in every of our 9 concepts for eye-catching and fascinating vacation advertising and marketing.

Soar forward to your favourite of our vacation advertising and marketing concepts:

1. Festive email series
2. Email exclusive flash sales
3. Create a holiday gift guide
4. Throw a themed party
5. Offer gift card specials
6. Cross-promote holiday specials
7. Celebrate the 8 days of Hanukkah
8. Create a bingo card
9. Engage daily with an advent calendar
10. Donate to charity
11. Run a holiday referral contest

1. Festive e mail sequence

Create a sequence of holiday-themed emails that provide worth to your subscribers. 

This might embody present guides, DIY vacation initiatives, interactive video games, every day trivia, or vacation wallpaper for telephones. 

The aim of those emails is to create pleasure and anticipation for the following e mail. That means when it’s time to ship a gross sales e mail, your emails will stand out from the group.

Right here’s two examples of vacation impressed interactive emails.

2. Electronic mail unique flash gross sales

It’s typically a good suggestion to have a look at what the larger firms are doing and take a chapter from their guide. 

So check out what the largest on-line retailer does to create pleasure and urgency with their “lightning offers” which they ramp up main as much as black friday and cyber monday. You can promote one or two merchandise at a low worth for a really restricted time – like 24 hours.

Ship out unique flash sale presents to your e mail subscribers. You can even tease out on social media that flash sale gadgets might be unique for anybody who’s in your e mail checklist. This may very well be a good way to extend your e mail viewers.

3. Create a vacation present information

Shopping for items for different folks is far tougher than shopping for for your self. Arising with present concepts for companions, kids, dad and mom, and buddies is a battle for everybody across the vacation purchasing season.

So create a present information for the vacation buyers more than likely to purchase your merchandise. This AWeber buyer has a inventive “cozy” present information for feminine-oriented merchandise.

You are able to do one thing related, together with merchandise throughout a variety of costs, so prospects know what it’s important to provide, from stocking stuffers to that one massive vacation present.

Be sure to ship a number of emails and publish throughout social media, too. As soon as the information is created, you wish to drive as a lot consideration to it as doable.

4. Throw a themed celebration

Chances are high, your audience, prospects, and prospects seemingly have rather a lot in widespread. They might wish to meet one another — in individual or on a reside name.

So this vacation advertising and marketing concept is to throw your prospects a celebration. It may very well be espresso or champagne at your store, an unsightly sweater Zoom name, or a donation alternate.

It doesn’t matter what, a reside occasion will get folks within the vacation spirit and permits them to attach. 

There isn’t any higher strategy to develop a neighborhood than a get-together with just about or in individual. To spice up gross sales in the course of the celebration, provide a reduction alongside the occasion or make a recreation that entails your merchandise (see the bingo card under).

5. Provide present card specials

Probably the greatest vacation promotion concepts to make extra gross sales is to supply present playing cards. Virtually everyone seems to be in search of items for his or her household, buddies, and even co-workers or purchasers. Your online business might have the proper present for them.

Consider, present playing cards aren’t only for brick and mortar companies that promote t-shirts, toys, or meals. You may create a “giftable” product, it doesn’t matter what you promote.

For instance, for those who provide a course for $500, promote simply the primary or hottest video for $25. It may very well be the proper present, and the possibility to get a brand new buyer.

Or, for those who’re a advisor, provide an in-depth session or first assembly as a stand-alone product. Your present prospects should purchase it for a pal or individual of their community. Once more, you can find yourself with a brand new buyer.

Use Canva to create a digital and/or bodily coupon so the individual receiving the present nonetheless has one thing to open.

Cross-promotions are an especially standard advertising and marketing tactic, any time of the 12 months, however particularly as a part of your vacation advertising and marketing marketing campaign. Everybody from small companies to massive companies use partnerships to drive extra gross sales.

Right here’s learn how to get began: Discover a firm that sells to the identical viewers as you, however sells a unique product. Provide their prospects a particular low cost and have them provide yours a reduction.

Then — and right here’s one of the best half — ship a cross-promotion e mail to each of your subscriber lists. This opens up the chance so that you can market to a completely new viewers.

Try this instance of vacation advertising and marketing cross-promo between Starbucks and Uber Eats. I’m guessing they bought a whole lot of espresso and deliveries from these emails.

Cross-promotions will be so simple as a reduction for anybody utilizing a specific code. Or, you possibly can pair it with the bingo vacation advertising and marketing marketing campaign (add merchandise from each firms to the bingo card).

Deliver all of it along with a celebration for everybody! There’s no draw back to getting everybody collectively for some vacation cheer. And for those who can affiliate it with your corporation to spice up your on-line presence, all the higher.

7. Rejoice the 8 days of Hanukkah

Not everybody is aware of concerning the traditions and celebrations surrounding Hanukkah. In case you do, take the chance to teach your viewers. Use the eight days to encourage folks to be charitable and be taught extra concerning the Jewish religion.

For instance, the headphones firm AfterShokz despatched this e mail wishing a contented Hanukkah to everybody who celebrates and suggesting eight methods to unfold mild this season.

Not each vacation advertising and marketing e mail needs to be supposed for gross sales. It’s an ideal alternative to attach together with your prospects as folks with households and traditions.

Necessary be aware: All the time keep in mind to be culturally delicate in your entire vacation advertising and marketing. In case you don’t know the precise strategy to say one thing, don’t say it in any respect.

8. Create a bingo card

Cross-selling and upselling your prospects is learn how to take advantage of gross sales across the holidays. A bingo card will be simply the factor to encourage prospects to make that further buy.

Right here’s an instance bingo card impressed by an AWeber buyer’s Etsy retailer:

Right here’s how one can create your very personal vacation bingo card, utilizing Canva: 

1. Create a bingo card with 9 squares (like a tic-tac-toe recreation). 
2. Add small, inexpensive upsell merchandise or add-on providers to every bingo sq.. You can also make the middle sq. free if you’d like, or add a very standard product.
3. Provide a freebee or low cost when somebody makes a “bingo.” (They will draw a straight or diagonal line via the squares of merchandise/providers they’ve purchased.)

You may create an attention grabbing bingo card simply utilizing Canva, and embody it in your emails for an attractive, enjoyable, and fascinating expertise on your prospects.

9. Interact every day with an introduction calendar

Introduction calendars are a tremendous Christmas advertising and marketing concept to spice up curiosity and gross sales.

After I was a child, our introduction calendar merely revealed an image every day (less complicated instances). However these days introduction calendars reveal chocolate, presents, meals and wine, and even promotions every day.

To arrange an introduction calendar on your vacation advertising and marketing, you merely want to supply one thing new of worth each day from December 1st till the twenty fourth. Every day might comprise a unique low cost proportion, a small giveaway, or promotions on explicit merchandise/providers. 

This AWeber buyer who sells packs of baseball playing cards presents an introduction calendar with 24 thriller packs and an decoration for every day.

Be inventive: You may collaborate with different firms to supply reductions on their merchandise, too.

Thriller is the important thing to introduction calendar’s success. In case you do a digital introduction calendar, your prospects and prospects will hold coming again to your web site each day to see what the brand new particular is. (That is good on your website positioning, too.)

10. Donate to charity

Donating to charity (on #GivingTuesday or some other time) is a improbable vacation advertising and marketing concept that reveals off your altruism and paints your model in the precise mild. 

Along with being a feel-good advertising and marketing tactic, by donating you incentivize charity-conscious prospects to decide on to buy at your corporation over others.

There are a number of of the way you will be inventive with donations and in addition make extra gross sales:

1. Provide to donate a sure proportion of all gross sales on a particular day or week
2. Match donations made to a charity you care about (or that’s associated to your business) on a particular day
3. Provide $X to the charity you care about for each sale made on a particular day or week
4. Donate your services or products to somebody in want with each sale on a particular day

Donate, really feel good, and inform everybody about it in your subsequent vacation advertising and marketing e mail.

11. Run a vacation referral contest

Referrals can typically be the best possible strategy to get new prospects, particularly in a time when folks wish to social media for purchasing suggestions. Persuade your largest followers to say you — and reward them for it.

If you have already got a referral program — e.g. $20 while you refer somebody who makes a purchase order — you possibly can double it for the vacations to $40. Provide 10% off for the brand new buyer’s first buy, too (or extra for those who can).

Higher but, flip vacation referrals right into a contest. Whoever sends you probably the most prospects, social followers, and even merely new leads, can win one in every of your extra precious services or products.

Have enjoyable with this contest. You can also make badges or countdown graphics in Canva, and ship them in your emails selling the competition.

Announce your vacation advertising and marketing concepts with AWeber

Prepared to start out bragging about your profitable vacation promotion? Ship it in an e mail marketing campaign utilizing AWeber. Get started with a free account today.