September 28, 2023

Though Google is by far the preferred search engine, it’s actually not the solely search engine.

Totally different search engines like google and yahoo have totally different viewers demographics. And totally different professionals and cons. 

On this article, we’ll discover these variations. Learn on for a complete checklist of search engines like google and yahoo and their most unusual options. 

1. Google

  • Area:
  • What makes it distinctive: the very best search engine (when it comes to recognition)
  • What it appears like:
Google search engine

Google is the world’s hottest search engine, with a market share of over 93% (as of March 2023). Larry Web page and Sergey Brin based it in 1998.

It makes use of an enormous variety of algorithms (known as “ranking systems”) to offer customers with quick and correct search outcomes. It additionally presents different standard companies—like Google Maps, YouTube, and Gmail.

Google’s search engine outcomes pages (SERPs) are sometimes populated with varied SERP options (like featured snippets, Folks Additionally Ask sections, and data panels), based mostly on the kind of the search question.

In 2023, Google launched its AI-powered search assistant known as Bard.

Google's AI-powered search assistant Bard

Google has confronted many criticisms over time. The most typical are associated to the quantity of information it collects about its customers. That is why privateness issues are among the many widespread causes customers search Google alternate options. 

2. Bing

  • Area:
  • What makes it distinctive: rewards program, AI chat assistant
  • What it appears like:
Bing search engine

Created by Microsoft in 2009, Bing is the second-largest search engine on the planet. 

Bing’s energy lies in its multimedia search capabilities—specifically superior picture and video search outcomes. One other attention-grabbing function is its rewards program. Each time you utilize Bing, you gather factors that go towards present playing cards.

In 2023, Bing shook issues up by being the primary mainstream search engine to introduce an AI-powered search assistant in its search outcomes.

Bing's AI-powered search assistant

3. DuckDuckGo

  • Area:
  • What makes it distinctive: hottest privacy-oriented search engine
  • What it appears like:
DuckDuckGo search engine

DuckDuckGo is the preferred of a rising variety of search engines like google and yahoo that prioritize consumer privateness. It doesn’t monitor, gather, or retailer any of your information. It nonetheless makes use of non-personalized adverts, although.

The search outcomes come from quite a lot of sources, together with their very own crawler and different search engines like google and yahoo (however not Google). Additionally, DuckDuckGo’s search interface is simple to customise to your preferences. 

It presents some distinctive options, like advanced commands that assist you to velocity up your search. For instance, when you sort “!a household tents” into DuckDuckGo’s search bar, you will land straight on Amazon’s outcomes web page with household tents.

4. Yahoo

  • Area:
  • What makes it distinctive: one of many oldest search engines like google and yahoo
  • What it appears like:
Yahoo search engine

Launched in 1994, Yahoo is without doubt one of the oldest search engines like google and yahoo on the web. 

It’s also the third largest search engine for desktop customers worldwide, though it solely means 1.12% market share (as of March 2023). 

Microsoft’s Bing powers Yahoo’s search outcomes. So you will most likely discover some similarities.

Moreover serving as a search engine, Yahoo has additionally advanced into an internet portal. It presents varied sorts of content material, from what’s trending and the largest information tales to the climate forecast and sports activities outcomes.

5. Baidu

  • Area:
  • What makes it distinctive: hottest search engine in China
  • What it appears like:
Baidu search engine

Baidu is China’s largest search engine, with just under 50% market share within the nation (as of March 2023). 

Equally to Google, Baidu presents a variety of companies. Like maps, information, an encyclopedia, and a cloud storage service.

Its search algorithm is tailor-made to the Chinese language language and tradition. So when you’re not focusing on the Chinese language market, it might not be related to you. 

China’s authorities additionally heavily censors it. 

6. Yandex

  • Area:
  • What makes it distinctive: hottest search engine in Russia
  • What it appears like:
Yandex search engine

Yandex is the most important search engine in Russia. It’s also utilized in different international locations like Belarus, Turkey, and Kazakhstan. Moreover the Russian model, it additionally has a worldwide English model at

The tech firm behind Yandex additionally presents many different services, together with maps, a voice assistant, a ride-hailing service, an internet browser, or a music streaming service.

In 2023, Yandex’s code leaked, together with the checklist of all of the rating elements utilized in its search algorithm. This led to many analyses and interpretations. Particularly as a result of Google’s and Yandex’s algorithms are sometimes thought-about to be comparable and Yandex employed many ex-Google workers up to now.

  • Area:
  • What makes it distinctive: privateness, rewards program
  • What it appears like:
Brave Search search engine

Courageous is a privacy-focused internet browser based in 2015. It additionally has its personal search engine—known as Courageous Search—that you need to use inside or exterior the Courageous browser.

Equally to DuckDuckGo, Courageous Search presents a non-public and nameless search. 

In contrast to another smaller search engines like google and yahoo, Courageous makes use of its personal internet index and algorithms. However you may as well allow “Google fallback.” This implies Courageous will even examine Google to offer extra correct outcomes.

Its Summarizer function is an AI-powered device that gives direct solutions in search outcomes. 

Summarizer feature in Brave Search

8. Neeva

  • Area:
  • What makes it distinctive: ad-free, subscription-based
  • What it appears like:
Neeva search engine

Neeva is a subscription-based, privacy-centric search engine based in 2019 by former Google and YouTube workers. 

Neeva’s core function is ad-free search (though the limitless ad-free search is simply accessible with the Premium plan).

Its search outcomes are additionally powered by AI, by direct solutions of its NeevaAI system. As you’ll be able to see within the screenshot, the primary search result’s at all times a solution by NeevaAI, with cited sources and instructed follow-up questions:

an example of an answer by NeevaAI

One other distinctive function is the power to personalize the search outcomes by deciding on your favourite sources and outlets. 

9. You

  • Area:
  • What makes it distinctive: extremely customizable, varied AI-powered apps
  • What it appears like:
You search engine is a brand new child on the block. It was based in 2021 and makes use of Microsoft’s Bing outcomes as a supply of information. 

Equally to different newer search engines like google and yahoo, focuses on privateness and personalization of the search outcomes. 

You’ll be able to decide from over 150 apps so as to add to the search outcomes. For instance, you’ll be able to add sections with devoted Amazon outcomes, YouTube movies, TripAdvisor listings, and so forth. 

It additionally presents a set of AI-powered apps—together with the chat assistant YouChat, a writing assistant known as YouWrite, and an AI picture generator known as YouImagine. 

AI-powered apps in You search engine

10. Startpage

  • Area:
  • What makes it distinctive: Google outcomes with privateness in thoughts
  • What it appears like:
Startpage search engine

Startpage is a search engine that focuses on consumer privateness and safety. This contains no recording of non-public information and search historical past, no profiling of the customers, and removing of IP addresses from Startpage’s servers. 

It sources its search outcomes from Google. Which makes it a preferred various for individuals who worth privateness however nonetheless need the accuracy of Google’s search outcomes.

The corporate additionally presents a secured electronic mail platform known as StartMail.

11. Ecosia

  • Area:
  • What makes it distinctive: makes use of 80% of income to plant timber
  • What it appears like:
Ecosia search engine

Ecosia is a search engine that donates a portion of its advert income to tree-planting initiatives world wide. 

It’s a not-for-profit firm that earns cash from Microsoft Bing ads proven in its search outcomes. Each month, Ecosia shares its financial results and the way it spent the cash. 

Ecosia’s search engine makes use of Bing as a knowledge supply. Moreover customary sorts of outcomes (All, Pictures, Purchasing, Movies, and so forth.), it additionally presents fast hyperlinks that can redirect your search question to totally different pages (like Wikipedia, Amazon, and Google).

12. Swisscows

  • Area:
  • What makes it distinctive: household friendliness
  • What it appears like:
Swisscows search engine

Swisscows is a privacy-oriented search engine based in 2014. It has its personal internet crawler and index, but it surely additionally makes use of Bing as a knowledge supply.

A singular function of this search engine is its household friendliness—it doesn’t index or present pornographic or sexual outcomes.

Along with the search engine, Swisscows offers companies like an electronic mail shopper, a digital personal community (VPN), and a privacy-focused messenger. 

You’ll be able to arrange Swisscows as your default search engine in Chrome by putting in their plugin. 


What Is a Search Engine?

A search engine is an internet device that enables customers to seek for content material on the web. 

It constantly explores webpages and different sorts of content material and shops details about them. When a consumer enters a search question, it returns essentially the most related outcomes based mostly on its inside rating algorithms. 

What Are the High 5 Search Engines?

In line with Statcounter’s Search Engine Market Share Worldwide, the highest 5 hottest search engines like google and yahoo are the next (as of March 2023):

  1. Google (market share: 93.18%)
  2. Bing (2.87%)
  3. Yahoo (1.12%)
  4. Yandex (1.02%)
  5. DuckDuckGo (0.52%)
Search engine market share worldwide

What Are the Greatest Privateness-Oriented Search Engines?

Search engines like google and yahoo that don’t monitor consumer information and put consumer privateness as their high precedence embrace:

  • DuckDuckGo
  • Courageous Search
  • Neeva
  • Startpage
  • Swisscows

The marketplace for privacy-oriented search engines like google and yahoo is rising as extra individuals develop into involved about their on-line privateness.

Because of this, many current search engines like google and yahoo are including privacy-focused options to their platforms. 

Which Search Engines Use Their Personal Crawlers?

Here’s a checklist of search engines like google and yahoo that crawl the web and have their very own index of internet sites:

  • Google
  • Bing
  • Baidu
  • Yandex
  • DuckDuckGo (partially)
  • Courageous Search (partially)
  • Swisscows (partially)

Many smaller search engines like google and yahoo use both Google or Bing as their supply of search outcomes information. A few of them (the final three within the checklist) use a hybrid method—utilizing each their very own crawler and third-party information. 

Which Search Engines Use AI?

Search engines like google and yahoo that both use AI assistants or declare to energy their search outcomes with AI are:

  • Google (Bard AI)
  • Bing (Bing AI)
  • Courageous Search (Courageous AI)
  • Neeva (Neeva AI)
  • You (YouChat and different AI-related apps)

What Is the Oldest Search Engine?

Archie, based in 1990, is taken into account the primary web search engine ever created. Among the many oldest search engines like google and yahoo that also exist at present, we are able to checklist WebCrawler, Yahoo, and Lycos—all created in 1994.

What Is Search Engine Optimization?

SEO (web optimization) is a set of practices that assist your web site rank larger in search engine outcomes. As a normal rule, the upper you rank in search engines like google and yahoo, the extra search site visitors you get. You’ll be able to be taught extra about web optimization right here:

Additionally, remember to create a free Semrush account and enhance the web optimization of your web site.