By Kaleigh Moore Might 4, 2023
Memorial Day is a federal vacation in america that happens on the identical day every year—the final Monday in Might. It’s additionally one of the widespread in america, together with Thanksgiving and Veterans Day: Based on Statista, Memorial Day has a popularity rating of 80%.
However the query is: why is Memorial Day so necessary for entrepreneurs?
Effectively, right here is the factor: Memorial Day can be thought of an unofficial place to begin for summer season, and with time, it turned recognized for a number of the greatest gross sales of the 12 months. Furthermore, shoppers have a tendency to buy extra throughout holidays, especially online.
If you happen to’re on the lookout for methods to reinforce your Memorial Day e mail advertising and marketing campaigns, this submit is for you. We’re sharing finest practices, concepts, and examples from high corporations you should use as a blueprint to nail your subsequent Memorial Day e mail marketing campaign.
7 Finest Practices for Memorial Day Electronic mail
After you grasp the fundamentals of writing irresistible gross sales emails to spice up your backside line, it’s time to undergo the very best practices that can show you how to create a well-performing Memorial Day e mail marketing campaign and maximize outcomes. Let’s get to it.
1 – Use storytelling so as to add some context
Making a story round your Memorial Day marketing campaign provides prospects context. Portray an image that permits prospects to grasp how your product is linked to the marketing campaign theme makes it simple for them to narrate to the entire story. The top end result: Extra clicks.
For instance, life-style model Huckberry used a Memorial Day e mail marketing campaign to advertise its summertime gear (since this vacation is the forerunner of the summer season season.) With a summery visible and a transparent name to motion, Huckberry advised a narrative that made clicking to seek out out extra irresistible.
2 – Check topic traces
The topic line is the very first thing prospects see after they obtain your e mail, so it’s no shock it’s one of many key pillars of a profitable e mail marketing campaign. Enjoying round with totally different variations, A/B testing, and optimizing are sensible.
Why? The truth that 47% of email recipients admit they’re opening emails based mostly on the topic line alone makes investing time to grasp the essential topic line finest practices worthwhile.
One of many main furnishings manufacturers, Ethan Allen, sends a number of emails throughout its Memorial Day marketing campaign, and every time it makes use of a special topic line. All of them are brief, attention-grabbing, and to the purpose.
3 – Create a way of urgency
Letting prospects know that your marketing campaign lasts just for a restricted time urges them to behave sooner earlier than time runs out. Manufacturers comparable to MeUndies even use countdown timers and duplicate that creates a way of urgency.
Making a limited-time marketing campaign provides prospects the ultimate nudge they should make the choice and click on the call-to-action button.
4 – Concentrate on the primary name to motion
Including many alternative messages and calls-to-action (CTA) may confuse your prospects. Your aim needs to be clear and simple—to get prospects to click on a CTA button. The Canadian DTC furnishings model Article created a easy visible for one in every of its Memorial Day e mail campaigns. Utilizing a brief copy, the model encourages prospects to make a purchase order with a transparent, easy CTA.
5 – Create a devoted low cost code
If one in every of your methods for the Memorial Day sale is providing a reduction, be certain that to create a devoted code prospects can use. Apart from the actual fact it connects the sale to the vacation, it additionally helps you observe the outcomes and see what number of prospects have used the code. Based mostly on that data, you possibly can optimize your Memorial Day e mail campaigns sooner or later.
The ladies’s clothes model Straightforward Commonplace used a easy Memorial Day e mail design with a transparent call-to-action, giving prospects a ten% low cost in the event that they use the devoted code. Easy, simple, and simple to trace.
6 – Interact prospects with quiz
Giving prospects sitewide reductions for the Memorial Day sale can result in selection paralysis. Having too many decisions can shortly develop into overwhelming and have a destructive impact in your marketing campaign outcomes. To keep away from this from taking place, you need to at all times search for methods to assist prospects navigate your web site and ease their decision-making course of.
One of many corporations that managed to try this throughout its Memorial Day marketing campaign is the boutique leather-based items model Latico Leathers. Except for providing sitewide reductions, the model added a quiz to its Memorial Day e mail to interact prospects and assist them discover the proper bag. As soon as prospects get a customized suggestion, they’re one step nearer to clicking the “add to cart” button.
7 – Ship a number of reminders
Memorial Day sale isn’t a one-and-done marketing campaign. Manufacturers begin their e mail campaigns as early as mid-Might. Having a two-week window provides you an opportunity to mess around with totally different Memorial Day topic traces, e mail templates, designs, and even e mail signatures. You possibly can at all times check, optimize, and see what works finest to your e mail advertising and marketing base.
The DTC furnishings model Burrow makes use of totally different topic traces, highlighting varied merchandise from its portfolio to take advantage of out of the Memorial Day e mail campaigns.
Get your Memorial Day emails prepared in the present day
There you’ve got it—seven Memorial Day e mail finest practices and examples to spark your creativity for the following marketing campaign. When unsure, at all times go for clear copy, placing visuals, attention-grabbing GIFs, and a single call-to-action.
Able to take advantage of out of your Memorial Day e mail marketing campaign? Get started with AWeber today without spending a dime