September 22, 2023

As people, all of us have this innate want to really feel particular. That’s the explanation we love sticking round with folks and types that make us really feel valued and appreciated. 

Your prospects aren’t any completely different. And when you’re trying to make your prospects really feel the identical manner, what higher time to do it than on their birthdays?

Sending heartfelt birthday emails is a superb advertising technique, as it could actually assist manufacturers make their prospects really feel particular. In truth, you’ll be shocked to know that birthday emails have a 481% greater transaction fee than promotional emails, making it a extremely efficient advertising technique.

That can assist you craft birthday emails that make your prospects go wow, I’ve compiled an inventory of 9 of essentially the most artistic birthday e mail examples for inspiration. 

So, with out additional ado, let’s dive straight into them.

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Desk Of Contents

9 completely satisfied birthday emails that steal the present

1. Withings

Topic Line: 🎂 Wholesome birthday, Smiles Davis!

Birthday email example from Withings.
Birthday e mail instance from Withings. Supply: RGE

Withings is a French client electronics firm that creates health-focused merchandise like blood strain screens, smartwatches, sleep analyzers, and thermometers, simply to call a number of. 

There are such a lot of the reason why I really like this birthday e mail from Withings. 

Initially, I really like the way in which they’ve used the birthday cake emoji within the topic line to convey a celebratory tone, adopted by “Wholesome birthday, Smile Davis,” – which not solely makes it really feel personalised but in addition highlights Withings’ give attention to selling a wholesome way of life.

💡 Observe: Whether or not you need to use emojis in your topic traces or not is a subject of debate amongst e mail entrepreneurs, our 2023 Electronic mail Advertising report signifies that it’s not all the time the only option to take action. Don’t get me improper – utilizing emojis can genuinely assist you to enhance your open charges, however ensure you’re including them provided that they’re related and might be of worth. Most significantly, don’t overdo it. And when you’re confused about whether or not you need to add emojis to your birthday e mail topic traces or not, you’ll be able to simply run an A/B check to seek out out.

Open rates of emojis with and without an emoji in the subject line. Source: 2023 Email Marketing Benchmarks
Open charges of emojis with and with out an emoji within the topic line. Supply: 2023 Electronic mail Advertising Benchmarks

The e-mail begins off with a ‘Joyful Birthday Recipient’ message adopted by a cute celebratory illustration. It continues with a message of encouragement and congratulates the recipient on making one other journey across the solar – super-creative. 

Withings takes no time to supply the recipient a $30 OFF coupon as a birthday reward, making him/her really feel valued and appreciated. That is adopted by the corporate that includes completely different merchandise related to the recipient’s well being, like ScanWatch, Physique Cardio, BPM Join, Thermo, and Sleep. 

However it doesn’t even really feel promotional. What I really like about this e mail essentially the most is how well Withings highlights the significance of taking good care of oneself whereas additionally placing its health-focused merchandise entrance and heart. The model has achieved an excellent job at showcasing that they genuinely care about their prospects’ well-being.

2. Ceaselessly 21

Happy Birthday email from Forever 21.

Topic Line: Joyful Birthday Kiran! Get pleasure from 30% Off! ✨

If you happen to’re searching for a easy, candy, but efficient birthday e mail instance, you want to try the one rolled out by Ceaselessly 21. Ceaselessly 21 is a vogue retailer that provides males’s, ladies’s, and youngsters’ clothes and accessories. 

Initially, I really like the topic line a lot because it instantly greets the recipient (Kiran Shahid) with a personalised birthday want and entices her with a particular 30% OFF supply as a birthday reward. 

The e-mail is visually interesting with a colourful background and a BIG “Joyful Birthday, Deal with Your self to 30% OFF” message within the heart. Additionally, the birthday cake appears so scrumptious – though it’s simply a picture. 

One other factor I really like about this e mail is that the promo code has been put in entrance of the recipient entrance and heart. Fairly than hiding it behind a hyperlink or making the recipient seek for it, the promo code has been displayed in daring letters. The expiry date has additionally been clearly talked about, making it straightforward for the recipient to know the way lengthy they’ve to make use of the supply.

3. Pizza Hut

Make a wish – happy birthday email from Pizza Hut.

Topic Line: Good job being born. Time to have a good time.

Kevin James as soon as mentioned, “There’s no higher feeling on the earth than a heat pizza field in your lap.” 

Individuals near me know the way a lot I really like pizza. However don’t let my love for pizza suppose you I’m biased. Belief me once I let you know – this e mail from Pizza Hut is among the greatest birthday emails I’ve ever seen. 

Identical to the one rolled out by Ceaselessly 21, Pizza Hut’s birthday e mail is easy, candy, but efficient. What I really like essentially the most about this e mail is how good the design is. Like critically, the muffin goes so properly with the black background.

Additionally, the topic line is exclusive and attention-grabbing because it makes use of a playful and lighthearted tone to acknowledge the recipient’s birthday. The phrase “Good job being born” is a humorous and enjoyable technique to acknowledge the recipient’s birthday.

Providing free cinnamon sticks with their subsequent order on their birthday is an effective way to indicate the recipient that they’re valued and appreciated. Alongside this, it’s an effective way to encourage them to make a purchase order and have a good time their birthday with Pizza Hut. 

Although providing free cinnamon sticks could really feel like a small gesture, it reveals that Pizza Hut cares about its prospects and are keen to make the additional effort to make their birthdays really feel particular. 

General, this e mail stands out due to its playful tone, easy but efficient design, and considerate supply.

4. Nike

Birthday email example – Nike.
Joyful birthday e mail instance – Nike. Supply: RGE

Topic Line: A birthday reward from us, Smile Davis-10% OFF.

Individuals love Nike. There’s little question about that. 

And once they see their favourite sports activities model sending them a contented birthday e mail and furthermore giving them a ten% OFF, they’re prone to really feel much more linked. If you happen to love Nike, it’s extremely seemingly you received’t have the ability to cease your self from opening this e mail. 

By addressing the recipient (Smile Davis) by title within the topic line, Nike has achieved a superb job at creating a way of connection and familiarity. That is adopted by the preview textual content “Free Transport, Get free transport as a Nike Member,” – which provides much more worth to the e-mail by reminding the recipient of their membership standing and providing them an extra perk.

There’s a picture of Marko Cheseto within the heart carrying a Nike T-Shirt – with HAPPY written on the left and BIRTHDAY on the appropriate. It appears like Marko Cheseto himself is wishing the recipient a contented birthday (nice job, Nike!). 

Nike has achieved an unimaginable job at crafting the e-mail with two calls to motion – one to buy males’s merchandise and the opposite for ladies’s. Additionally, the 10% OFF on a purchase order of $100 or extra is an irresistible supply, encouraging the recipient to make a purchase order and have a good time their birthday with the most effective sports activities manufacturers on the earth.

Additionally, to keep away from any confusion, the e-mail clearly tells the recipient how they’ll redeem their free reward, each on-line and offline. Final however not least, on the finish of the e-mail, you’ll see the message “Thanks for being with us,” – which is an unimaginable technique to present appreciation and gratitude to the recipient on their birthday.

5. Aliens Tattoo 

Birthday month email example.
Birthday month e mail instance.

Topic Line: Your Birthday is Coming!!! – Aliens Tattoo

Aliens Tattoo is among the hottest and most popular tattoo studios throughout a number of cities in India. As somebody who has desperately been desirous to get a tattoo, this e mail inspired me to lastly make that call and go to Aliens Tattoo. 

This e mail by Aliens Tattoo isn’t precisely a birthday e mail, however as a substitute, a Birthday month e mail that was rolled out to me seven days previous to my birthday. 

The topic line clearly highlights my upcoming birthday, creating a way of pleasure. Additionally, it makes me really feel particular and valued as a buyer. The e-mail is written in a pleasant tone with phrases like “We’re so excited, excited greater than you, hahahah!!!” 

On high of this, the 15% birthday low cost on any tattoo/piercing of my selection is an irresistible supply, contemplating the truth that getting a tattoo has been on my checklist for fairly a while. 

However the e mail doesn’t preserve you hanging. 

Aliens Tattoo has talked about clear directions on find out how to avail of this supply. Final however not least, the e-mail additionally invitations me to discover tattoo concepts both on their web site or by bodily visiting their studio for a free session. This reveals that Aliens Tattoo is keen to take a position its effort and time to assist me make an knowledgeable choice. 

The e-mail is well-timed, because it was rolled out nearly per week previous to my birthday, giving me sufficient time to make preparations and plan my schedule accordingly. 

6. Drizly

Birthday email example – Drizly.
Birthday e mail instance – Drizly. Supply: RGE

Topic: Halfy birthday to you.

Drizly is a web-based alcohol market that companions with retailers to supply wine, beer, and liquor supply to prospects. This e mail from Drizly is not technically a birthday e mail however as a substitute a half-birthday e mail. 

Truthfully, I’ve by no means seen a model have a good time a buyer’s half-birthday. That’s the explanation when Drizly’s prospects see an e mail with the topic line “Halfy birthday to you,” on their half birthdays, they’re certain to open it. 

They might not even know that it’s their half-birthday, however once they see a model like Drizly taking the time to acknowledge and have a good time their half-birthday, it’ll create a optimistic and memorable expertise for them. 

Additionally, I really like the humorous and playful nature of the e-mail. I simply couldn’t cease myself from laughing once I learn, “To have a good time your half birthday, we had been gonna get you half a birthday cake, half a gift, and half a clown. It bought bizarre.” Like critically, it’s so good. 

And though Drizly hasn’t rolled out any particular supply or supply on this e mail, the playful and humorous tone of the message helps Drizly construct a heat and pleasant relationship with their prospects. 

This e mail helps Drizly convey they care about their prospects and wish them to really feel particular.

7. Dutch Bros Espresso

Birthday email from Dutch Bros.
Celebratory birthday e mail from Dutch Bros. Supply: RGE

Topic Line: Cheers to a different 12 months of being rad!

This e mail from Dutch Bros Espresso has all my coronary heart. 

Dutch Bros Espresso is a well-liked drive-through espresso chain within the US. 

Initially, the topic line “Cheers to a different 12 months of being a rad” is so cool that it’s prone to catch the recipient’s consideration instantly. It’s distinctive and upbeat. 

Additionally, the e-mail is well-formatted and visually interesting. One of many issues I really like about this e mail is how Dutch Bros Espresso has used a picture of their espresso cup as a substitute for a muffin or a cake to have a good time the recipient’s birthday. 

An enormous salute to their branding efforts.

Moreover, this e mail clearly places the recipient within the highlight by providing them a free birthday drink as their birthday reward, making them really feel valued and appreciated. All of the recipient must do is cease by their favourite Dutch Stand (that’s what they wish to name it) to avail of their free drink. 

Additionally, the decision to motion, “ENJOY A DRINK ON US!” is obvious and easy. General, this e mail is an excellent instance of find out how to make a buyer really feel particular on their birthday whereas additionally successfully selling the model and inspiring buyer engagement.

8. FitBit

Personalized birthday email from FitBit.
Personalised birthday e mail from FitBit. Supply: RGE

Topic Line: 🎶Joyful birthday to youuu

FitBit is a well known American client electronics and health firm. For my part, this e mail from FitBit is an excellent instance of a birthday e mail achieved proper. 

Firstly, the topic line consists of a festive emoji together with the phrase “Joyful birthday to youuu,” – which manages to not solely catch the recipient’s consideration but in addition convey a way of celebration. I really like how they’ve used a picture of a cake together with daring font and capital fonts to emphasise the festive tone. 

I additionally love how playful the e-mail is because it encourages the recipient to get pleasure from their birthday cake whereas selling bodily exercise. 

The most effective half isn’t even right here but. 

What I beloved essentially the most was the personalization. The e-mail contains the recipient’s title and age and offers helpful data, similar to suggestions and statistics (of different customers who’re the identical age because the recipient) about their health progress. That is additional adopted by a call-to-action that encourages the recipient to take a look at their very own stats. General, the e-mail makes the recipient really feel particular and valued by the corporate whereas additionally selling the model’s message of wholesome residing.

9. Chipotle

On-brand birthday email from Chipotle.
On-brand birthday e mail from Chipotle. Supply: RGE

Topic Line: What’s higher than birthday cake?

Chipotle is an American chain of informal eating places focusing on tacos, bowls, burritos, salads, and a number of other different dishes. 

This e mail from Chipotle presents free chips and guac as a birthday reward to the recipient with a purchase order of $5 or extra. 

I really like how intriguing the topic line is because it asks the recipient, “What’s higher than a birthday cake?” – making them really feel curious sufficient to open the e-mail. As quickly as they try this, they’re immediately supplied with a solution – “Free Chips and Guac.”

Chipotle has used the picture of chips and guac as a substitute of a birthday cake in a sensible manner, permitting them to not solely showcase their merchandise but in addition reinforce the concept that they provide recent, high-quality elements which might be each scrumptious and wholesome.  

This e mail feels particular because it acknowledges the recipient’s birthday by providing them a present that may be redeemed all through their birthday month.

These are among the greatest birthday e mail examples I’ve ever come throughout. You should use them as inspiration to create results-driven birthday emails that make your prospects go wow. That can assist you additional, I’ve listed down a number of greatest practices you could take into accounts to get essentially the most out of your birthday emails.

Greatest practices to create fascinating birthday emails

Listed below are a number of greatest practices you need to think about to create fascinating birthday emails for what you are promoting:

Personalize the topic line and message

Your prospects usually tend to join with an e mail that includes their title vs. an e mail that doesn’t. So, it’s a superb observe to incorporate the recipient’s title within the topic line and inside the e-mail message, particularly when you’re wishing them on their birthdays.

Nevertheless, it’s necessary to notice that what works for one enterprise doesn’t essentially work for an additional. We not too long ago found that personalization in e mail topic traces tends to be overused and doesn’t carry nice outcomes for some companies. So, it’s a superb observe to check the effectiveness of personalization in your e mail campaigns earlier than implementing it extensively.

Personalized email subject line example.
Personalised e mail topic line instance

Ship a birthday month e mail per week earlier than their birthday

Your prospects are most likely going to be super-occupied throughout their birthday. And it’s extremely seemingly they don’t get the possibility to open your e mail (regardless of how brilliantly you’ve crafted it.)

To extend the probabilities of your efforts getting observed, you’ll be able to ship a collection of emails identical to Aliens Tattoo did above. Aliens Tattoo despatched me a birthday month e mail per week previous to my birthday, adopted by a birthday e mail on my precise birthday. You are able to do the identical. Or you can even run a half-birthday e mail marketing campaign much like what Drizly did. 

Add shoppable movies

Movies are highly effective. There’s no denying that. Final 12 months, we carried out a research through which we came upon that simply by that includes movies in your emails, you’ll be able to enhance your click-through and deliverability charges.

If you happen to run an ecommerce retailer, you’ll be able to take it one step additional by embedding shoppable movies in your emails. Shoppable videos permit ecommerce companies to ship a seamless interactive, and immersive on-line procuring expertise. This fashion, they’ll click on on merchandise throughout the video itself and buy them straight with out even leaving the video participant. 

Use automation

There’s actually no manner you’ll be able to preserve observe of each buyer’s birthday and ship them an e mail on that day manually. That’s the place automation comes into play. With an e mail advertising platform like GetResponse, you’ll be able to create automated e mail workflows that set off birthday emails to be despatched mechanically earlier than, on, or after your buyer’s birthday. And the perfect half is – you don’t have to begin with a clean workspace in entrance of your display screen. With lots of of available templates to select from, GetResponse makes it super-easy to run results-driven birthday e mail campaigns.

Comply with up with a reminder

It’s extremely seemingly your recipients will miss your first e mail or not be able to act upon it straight away. To maximise the probabilities of your recipients taking the specified motion, think about following up with a reminder e mail X days after you provoke your first e mail. However whereas doing so, ensure you’re not overdoing it to the purpose that it turns into annoying or spammy. 

Sending a reminder email is easy – just add a wait element and then filter out contacts who've made a purchase in the last X days before sending your follow up message.
Sending a reminder e mail is straightforward – simply add a wait ingredient after which filter out contacts who’ve made a purchase order within the final X days earlier than sending your comply with up message

Supply distinctive promo codes

The issue with generic promo codes is that they’ll simply be utilized by anybody on the web, resulting in widespread distribution. If you wish to supply a birthday low cost, you’re higher off utilizing distinctive promo codes (much like how Withings and Ceaselessly 21 did it) as it’s going to defend you from having your codes shared on the net and utilized by folks whom you’re not trying to goal.

Ember Inn using a unique promo code and a QR code to celebrate their customer's half-birthday
Ember Inn utilizing a novel promo code and a QR code to have a good time their buyer’s half-birthday

Be artistic in regards to the presents you supply

The entire level of operating a birthday e mail marketing campaign is to make a long-lasting impression and foster significant connections. Nevertheless, you’ll battle to do this when you supply generic and predictable presents. To make a fantastic impression and ensure your model is on the high of your viewers’s minds, it’s advisable to supply artistic presents like a customized low cost code, video message, or perhaps gifting them a product that they’ve been which means to buy for therefore lengthy but weren’t in a position to take action.

You can also be creative about the occasion you want to celebrate. Here Buffer celebrates their user's five year anniversary.
It’s also possible to be artistic in regards to the event you need to have a good time. Right here Buffer celebrates their person’s 5 12 months anniversary.

Assume long-term

The gorgeous factor about automation is you could preserve increasing your campaigns to supply your subscribers a really personalised expertise.

After sending your birthday emails, you’ll be able to comply with up with one other e mail asking your prospects to depart a evaluation or supply them different really useful merchandise to incentivize the following buy.

Alternatively, when you see that your birthday e mail didn’t convert, you’ll be able to comply with up along with your viewers by way of SMS or an internet push message.

Better of all? All of this may be achieved mechanically throughout the identical workflow.

Connectable SMS Marketing Automation Ideas.

7 Connectable SMS Advertising Automation Concepts

Need to make extra influence along with your SMS campaigns? Check out these 7 SMS advertising automation marketing campaign concepts and learn to set them up all by your self.

Obtain information

That being mentioned, let’s learn the way can ship birthday emails in GetResponse.

How one can ship birthday emails in GetResponse

Now that you recognize what you need to put into your birthday emails to make them resonate along with your viewers, it’s time to learn to set them up in GetResponse.

Comply with these six steps to begin sending automated birthday emails to your viewers in a matter of moments.

Observe: If you happen to want a extra technical tutorial on how the GetResponse Advertising Automation works, try this Help Center article.

Step I: If you happen to don’t have a GetResponse account, step one is to create one. Nevertheless, if you have already got an account, you’ll be able to merely log in to your present one. Getting began is free.

Signing up to GetResponse
Signing as much as GetResponse

Step II. Gather birthday data

Earlier than you can begin sending birthday emails, you want to make sure you’re amassing buyer birthdays and storing them in GetResponse.

The very first thing you’ll need to do is to create a Customized subject the place this data will probably be saved. Go to Contacts > Customized fields > Create customized subject.

To create a custom field go to Contacts > Custom fields > Create custom field
To create a customized subject go to Contacts > Customized fields > Create customized subject

Now title your customized subject (e.g., birthday), select the “date” sort and “line of textual content.” If you’re prepared, click on save.

To store subscribers' birthday information, create a custom field with the 'data' type
To retailer subscribers’ birthday data, create a customized subject with the ‘information’ sort

Professional tip: If you happen to’re amassing signups utilizing Types and Popups or Web site Builder, you’ll want to make sure this tradition subject is added to your varieties.

And when you’re sending this information to GetResponse by way of an integration, double-check if the subscriber’s birthday data is handed alongside as properly.

For extra data on find out how to use customized fields in your varieties and pages, try this detailed tutorial.

Step III. Now it’s time to arrange your birthday marketing campaign. Choose “Instruments” adopted by “Automation” from the drop-down menu. When you’re there, click on on “Create workflow.”

Accessing Automation in GetResponse Tools.
Accessing Automation in GetResponse Instruments.

Step IV: It’s time to create your first workflow. You can begin from scratch or use one of many ready-made templates obtainable in our library. If you happen to’ve by no means achieved this earlier than, I like to recommend selecting the “Birthday message” template.

Select the “Birthday message” automation template to rapidly create your first workflow

Step V. It’s time to configure your workflow.

Birthday message workflow with four elements
Birthday message workflow with 4 parts

If you’re within the area, click on on the primary block on the high and in its properties specify:

  • Which event ought to be tracked – for this instance, select a customized subject with the birthday date data
  • When ought to the workflow begin – earlier than, on the day, or after the birthday date
  • How typically ought to the following step happen – yearly

When you’ve achieved this, click on on the opposite blocks on the sector to create your birthday e mail, observe any particular hyperlink clicks, and plan your followup e mail.

Configure the "Send message" block by choosing an existing message or creating a new one
Configure the “Ship message” block by selecting an present message or creating a brand new one

Except you’re a designer, I like to recommend that you just use one of many present free birthday email templates you’ll discover inside GetResponse. Decide any birthday e mail template you want, add your copy, customise the colours to match your branding, and also you’re good to go.

Examples of free birthday email templates you'll find in GetResponse.
Examples of free birthday e mail templates you’ll discover in GetResponse.

Observe: If you happen to’d relatively ship a easy marketing campaign, you’ll be able to take away blocks 3 and 4 from this workflow.

For a simpler birthday campaign, remove blocks 3 and 4 by highlighting them and clicking the trash icon
For a less complicated birthday marketing campaign, take away blocks 3 and 4 by highlighting them and clicking the trash icon

Step VI. After configuring all the person blocks, you’re now able to hit save and publish.

Click "Save and publish" to activate your workflow
Click on “Save and publish” to activate your workflow

Congratulations, your workflow is now reside!

Beginning in the present day, you’ll have a good time your subscriber’s birthday with considerate and high-converting birthday emails.