Get able to replicate on a 12 months of empowering on-line entrepreneurs with new options and enhancements to the GetResponse platform. Be a part of us as we glance again on a 12 months of progress and development.
The main target is at all times on our prospects, and we try to equip them with the instruments they should successfully have interaction and develop their viewers, propelling their enterprise ahead.
2022 abstract
Our mission in 2022 was to make reaching, speaking, and promoting to your viewers sooner and simpler. We’ve added new instruments, improved integrations, and expanded analytics capabilities that can assist you just do that.
This text will take you thru a chronological overview of all of the enhancements and enhancements launched in 2022. We’ve additionally included a sneak peek into what’s coming in 2023.
We’re excited to share this journey with you and look ahead to persevering with to assist our prospects obtain their advertising and marketing and enterprise development targets.
Let’s get into the temper with a video recap of our 2022 highlights:
Desk Of Contents
January: Shutterstock photographs
We began the 12 months sturdy with an thrilling new addition to our platform – 2 million free inventory photographs from Shutterstock.
These photographs at the moment are accessible to make use of as a part of any GetResponse plan throughout your entire platform (together with all e-mail editors, the touchdown web page editor, web site builder, funnels, information, and pictures supervisor.)
This enables our customers to simply add high-quality photographs to their advertising and marketing campaigns with out the necessity to buy further picture licenses. Because of the Shutterstock photographs, our prospects can streamline their design course of and save each time and cash.
February: Ecommerce experiences
In February, we launched new ecommerce experiences that can assist you higher plan your advertising and marketing and communication methods based mostly in your ecommerce outcomes.
This characteristic offers you an outline of all of the crucial metrics that ecommerce companies want to trace to perceive their retailer’s efficiency and make knowledgeable, data-driven choices about how they need to talk and market their provides to their prospects.
With these insights, ecommerce retailer house owners can construct lasting relationships with their prospects and switch one-time consumers into returning ones. They will do that by sending related communication, establishing what kind of content material works greatest, and incorporating that with the ecommerce knowledge immediately from the shop.
GetResponse received’t even be a middle for monitoring the shop’s efficiency. We need to be the middle of selling and communication across the retailer – it could sound comparable, however for ecommerce house owners, there’s a giant distinction. So because of ecommerce knowledge gathered inside GetResponse, they will plan, execute, and adapt their advertising and marketing technique.
One of many key components of ecommerce experiences is real-time knowledge. Customers can see their gross sales as they occur inside GetResponse, permitting them to make fast and correct choices.
The chook’s-eye view helps customers see the overall variety of orders, the typical order worth, and the overall income generated by their retailer in a single look. This helps them perceive the general efficiency of their enterprise.
The experiences additionally present a breakdown of orders and income over time, permitting customers to establish patterns and tendencies. This helps them perceive their enterprise’s seasonality, detect anomalies, and modify their technique accordingly.
👉 Study extra in regards to the ecommerce knowledge you’ll be able to ship to GetResponse from our Assist Middle
March: Fast transactional emails
Fast transactional emails arrived at GetResponse in March to assist companies streamline their e-mail communications even additional.
This characteristic permits for a one-click setup for automated order confirmations and deserted cart emails.
The personalized automated order confirmations assist you to match your model’s identification all through all of your advertising and marketing communication and allow you to begin constructing a powerful relationship together with your prospects from day 1. To make them much more impactful, you’ll be able to enrich your messages with upsell provides or add bonus content material to assist your prospects get extra out of your supply.
Then again, the deserted cart emails will assist you to drive extra income from individuals who’ve visited your retailer however didn’t full the order. This helps you run your advertising and marketing campaigns extra effectively, and it’s achieved on autopilot.
Fast transactional emails are very important for constructing belief and offering transparency to prospects. Additionally, they’re tremendous straightforward to create with GetResponse’s drag-and-drop e-mail creator, which permits customers to create partaking emails with minimal effort!
👉 Study extra about how Fast Transactional Emails work and get impressed by these high-converting deserted cart e-mail campaigns.
April: Video library
With our instruments and options continually rising, we wished to assist our prospects be taught and enhance their abilities with an easy-to-access video library inside their accounts. This helpful answer permits customers to rapidly discover and observe tutorials with out having to depart their accounts.
The tutorials cowl a variety of subjects, from newbie to superior degree, and are designed to assist our prospects get probably the most out of our platform. With the video library, customers can rapidly be taught new options, troubleshoot any points they could have, and uncover new methods to enhance their advertising and marketing campaigns.
Might: Types and popups
Our types and popups received an excessive makeover and a brand-new creator in Might.
This characteristic is crucial for all companies with a web based presence. Types and popups convert extra web site guests into e-mail subscribers you’ll be able to nurture together with your e-mail communication, turning them into loyal prospects very quickly.
The creator permits you to make automated popups, banners, and bars, and it got here full of highly effective options like good focusing on, with which you’ll present your provides on the excellent second when your guests are probably to transform. Plus, the device options a wide range of completely different popup sorts like exit-intent, scroll-triggered, timed, and extra to make sure your guests don’t go away with out subscribing or received’t miss out on any of your wonderful provides.
Creating popups has by no means been simpler. With our drag-and-drop editor, you’ll be able to simply construct stunning popups that suit your model very quickly. What’s extra, their set up is a breeze! Only one line of code is sufficient to launch a whole lot of popups in your web site.
Similar to it takes no time to create the popups, it took no time for our customers to start out recommending merchandise, rising their lists, showcasing new additions, accumulating suggestions, and a lot extra.
👉 Study extra about how the types and popups from GetResponse work and how you can create the proper popup.
June: New cell app
Each marketer wants a sidekick, and in June, we launched one – our new cell app.
Whether or not you might have an iOS or Android device, now you can handle your campaigns with only a few faucets in your cellphone. And what higher technique to keep on prime of your enterprise than to have all of it in your palm?
We’ve made it tremendous user-friendly and straightforward to navigate, so you could find what you want rapidly and simply. Plus, we’ve added a customizable dashboard, so you’ll be able to examine in on how your enterprise is doing at a look. You’ll be able to even ship drafts, plain-text messages, and resend current newsletters all out of your cellphone.
And let’s not neglect, you might have immediate entry to buyer knowledge, so you’ll be able to see how your record is performing, add new contacts and handle tags on the go. If it’s worthwhile to examine in your newsletters or autoresponders, we’ve received you coated.
In brief, the brand new cell app is the final word sidekick for your enterprise. Regardless of the place you might be – on the prepare, on the seashore, or simply out and about – you’ll be able to at all times maintain your enterprise working easily.
Wish to obtain the cell app straight away? Simply scan the QR code under:
👉 Study extra about what you’ll discover contained in the GetResponse cell app.
Honorable point out: YouTube Shorts format assist in e-mail creator
In June, we additionally launched YouTube Shorts format assist in e-mail creator. This enables our prospects to simply embed YouTube Shorts movies of their emails, offering them with a brand new and interesting technique to talk with their viewers.
Clients can now use Shorts in emails to showcase merchandise, present tutorials, or share every other movies they see match – it’s a superb technique to make e-mail campaigns extra interactive and dynamic.
July: Promo codes
July was a sizzling month, and so was our replace!
We launched the promo codes characteristic, accessible in GetResponse for many varieties of emails, fast transactional emails, and types and popups.
This characteristic seamlessly synchronizes together with your Shopify retailer and permits you to use codes to advertise an ongoing or upcoming sale, or to reward your loyal prospects.
Wish to promote seasonal offers? Use a popup with a promo code to promote occasions comparable to Black Friday. Wish to scale back deserted carts? Present your popup with a promo code when a cart is about to be deserted. Wish to supply limited-time reductions? Mix the promo code with a timer in your popups to drive urgency.
Because the launch, our promo codes have been used hundreds of occasions to reward loyal prospects, drive conversions, and make gross sales soar.
Replace: As of January 2023, we’ve launched one other enhancement to our promo codes: making them distinctive. This distinctive promo code supplies a extra personalised expertise and is good when working loyalty applications. Furthermore, it helps you create a way of urgency inside your viewers.
August: New integration with affiliate panel
August was all about making connections (and incomes some additional money ;).) We launched a brand new integration that makes it tremendous straightforward to unfold the phrase about GetResponse and earn affiliate commissions.
With the brand new integration, you’ll be able to join a GetResponse account, mix your GetResponse and Affiliate accounts, examine your progress, and seize your distinctive affiliate hyperlinks multi functional place.
Plus, it’s now much more handy for our non-English talking customers with the choice to vary the panel language to English, German, Spanish, Italian, and Polish.
September: Shopify Market
September was a month of accomplishments, as our app was formally added to Shopify’s Marketplace.
And we didn’t cease there. During the last 12 months, we launched and improved a set of ecommerce instruments so that you’ll have every little thing it’s worthwhile to convert extra guests into prospects:
- Types and popups to seize their consideration
- Promo codes to entice them with reductions
- Fast transactional emails to maintain them within the loop
- Ecommerce components in advertising and marketing automation to focus on your prospects extra exactly
- Product suggestions to point out them what else they could like
- Superior segmentation to personalize their expertise
- And net push notifications to maintain them coming again for extra.
Consider it as your personal private gross sales group, at all times working laborious that can assist you drive gross sales. Now with the added comfort of being accessible on Shopify’s Market.
👉 Study extra in regards to the GetResponse for Shopify integration.
October: Internet Join
October was about making issues easy and environment friendly; that’s why we launched Internet Join – a strong characteristic that permits you to join a number of GetResponse options to your web site with only one line of code.
With Internet Join, you’ll be able to simply add types, popups, net push notifications, and extra to your web site, in the end rising conversions and driving gross sales.
One of many key advantages of Internet Join is that it permits you to personalize your communication together with your web site guests by focusing on them based mostly on their habits.
For instance, you should utilize it to focus on individuals who visited a particular URL and supply them tailor-made communication. Present completely different types and popups to completely different teams of tourists, or ship personalised net push notifications to individuals who have deserted their buying carts. Internet Join additionally permits you to upsell your gadgets with automated post-purchase communication.
👉 Study extra about what Internet Join is and the way you should utilize it in our Assist Middle.
November: Advert audiences
In November, we made the best way you create your Google Adverts extra exact by introducing Advert audiences, a brand new characteristic that permits you to goal or exclude a particular section of individuals, leading to decrease prices of promoting and better-targeted campaigns.
We additionally launched a brand new technique to create your Google Adverts, focusing in your aim. With this new characteristic, you’ll be able to create adverts tailor-made to your particular wants, guaranteeing they attain the precise viewers.
We’re proud to say that GetResponse is among the first companions within the EU to supply this integration, and we’re excited to see the impression it should have on our prospects’ promoting campaigns. With Advert audiences, you’ll be capable to create simpler adverts and drive conversions.
👉 Study extra about how you can create Google Adverts in GetResponse.
Honorable point out: A/B take a look at experiences
Now you’ll be able to see precisely the place your subscribers are clicking with a devoted click on map for every variant.
Evaluate key metrics between variants at a look and think about who opened or clicked on every variant. Plus, obtain an entire report back to your pc for additional evaluation.
A/B take a look at experiences offer you a deeper understanding of your subscribers’ habits and assist you to optimize your e-mail campaigns for higher efficiency.
👉 Discover ways to create an AB take a look at in GetResponse and e-mail marketing campaign AB testing greatest practices.
December: New templates, customized area emails, and Chats updates
December was a giant month for GetResponse, with the launch of 38 contemporary e-mail templates, the choice to create an e-mail on a customized area, in addition to new updates to our Chats characteristic.
38 new templates have been designed to assist our customers create stunning, professional-looking emails with ease. They cowl a variety of industries and types, from ecommerce to occasion invites, and are totally customizable in an effort to make them your personal.
The Chats characteristic acquired a number of updates all year long, together with the flexibility so as to add contacts to a particular record via the chat, improved efficiency, new sound notifications to select from, extra stats, e-mail notifications about new conversations, and the flexibility so as to add chat company as subscribers to consumer lists in GetResponse.
Moreover, we added the choice to have a compulsory seize kind earlier than the primary message, permitting customers to acquire prospects’ particulars earlier than beginning a dialog. We additionally built-in Chats with consent fields and launched “open chat” triggers that routinely open the chat window after a specified time or web page scroll.
Creating an e-mail on a customized area additionally turned accessible – it helps with getting your emails to the principle e-mail inbox, authenticating your e-mail with DKIM, DMARC, and SPF, trying skilled, rising belief in your model, and selling model consciousness.
👉 Study extra about utilizing GetResponse chats on our weblog and Assist Middle.
2023 sneak peek
In 2023, we’re specializing in optimizing core GetResponse options that may assist you to develop into a simpler communicator (so your viewers sees and engages together with your content material extra typically) and improve your enterprise’s on-line visibility to develop your viewers, conserving your advertising and marketing funnel full from prime to backside.
What are you able to count on in 2023?
Whereas we will’t give all the small print away, we’re thrilled about what’s to return and need to allow you to in on our plans.
- Reducing-edge AI know-how to create and encourage the emails you ship to your viewers based mostly on excessive conversion greatest practices. We’ve heard from a whole lot of shoppers and entrepreneurs that writing the content material on your emails is among the most time-consuming and troublesome duties you face. Utilizing the facility of synthetic intelligence, you’ll enhance your e-mail advertising and marketing efficiency and improve your productiveness. Final 12 months proved that AI is king, and its reign will change the way forward for profitable on-line advertising and marketing.
- A robust however easy new interface so as to add and handle your contacts – making it simpler than ever to develop your record and goal your communication. With this enhancement, you’ll be capable to create super-specific segments and highly-targeted viewers teams that may lead to greater engagement together with your emails.
- Even extra advertising and marketing automation triggers that deploy emails, popups, and extra based mostly on what your subscribers, web site, and ecommerce store guests do (or don’t do!). This implies extra alternatives to attach together with your viewers routinely and, once more, improve relevancy and personalization much more. (And, as we all know, there’s no higher technique to drive conversions! In actual fact, our knowledge reveals that triggered emails have a lot greater open charges and click-through charges than common e-mail campaigns – 36% and 15%, respectively, in comparison with a daily e-newsletter’s common of 20% open charges and 12% click-through charges.)
Bonus useful resource: Searching for new methods or contemporary causes to attach together with your viewers in 2023? Obtain our World Marketer’s Calendar for 2023 to find new alternatives, begin planning campaigns, and prepping touchpoints together with your prospects this 12 months.
- We’re additionally including new and improved ecommerce integrations and promoting instruments that make the method of selling and speaking your ecommerce provides smoother and extra environment friendly. This implies you’ll be capable to streamline your advertising and marketing and gross sales course of and, in the end, enhance your income.
- Final however not least, we’re going to implement much more options to our GetResponse cell app to make it simpler so that you can keep on prime of your campaigns, make fast changes whereas on the go, be extra conscious of your viewers and adapt to their wants and preferences right away, wherever you might be. (Obtain the cell app for iOS or Android when you haven’t already!)
A glance again at our progress and a glimpse into the long run
It’s been an unbelievable journey in 2022, and we’re pleased with the GetResponse platform evolution. We develop to assist the rising companies of our prospects.
By offering our 100,000+ prospects with the instruments they should have interaction and develop their viewers, we’ve seen the unbelievable outcomes they’re in a position to obtain:
- Over 700 million emails delivered weekly
- Over 1 million new leads generated month-to-month
- Hundreds of transactions processed every day
Our prospects have had nice success with GetResponse, they usually’re excited to share their tales with you. Try our buyer success tales to see how we’ve helped companies like yours attain their full potential.
However we’re not resting on our laurels – we’re not achieved but! We all know that the digital panorama is consistently evolving, and we’re dedicated to staying forward of the curve.
Our group is worked up to see what 2023 has in retailer for us and assured that the brand new options we’re engaged on will take our customers to the subsequent degree. We’re not simply offering you with the instruments – GetResponse is offering you with the means to remain forward of the competitors and to make your enterprise thrive.
We’re on this collectively, and we will’t wait to see the place the subsequent chapter of our journey takes us.
Do you know? You’ll be able to share your ideas and solutions to assist form the course of GetResponse in 2023. Your suggestions has a direct impression on our future developments.
Thanks for being part of our story.
And when you haven’t joined us but, why wait? Be a part of us at present and begin your journey towards success. Join a free GetResponse account and see for your self how our options may help your enterprise thrive within the coming 12 months and past.
