On Monday twelfth June 2023 I headed as much as Newcastle for Atomicon 2023. Having purchased my ticket again in November 2021 I had waited a very long time for the convention to lastly come round, nevertheless it didn’t disappoint. Carry on studying to search out her greatest takeaways and evaluate of Atomicon 2023.
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ATOMICON 2023: REVIEW AND TAKEAWAYS
Beginning in model – Mass TikTok dancing
Given the variety of enterprise house owners and entrepreneurs that head to Atomicon different good individuals resolve to do fringe occasions earlier than and after the official convention. A kind of good individuals was TikTok guide Penny Walker. She organised a mass TikTok dance problem, which meant I kicked off my Atomicon journey by dancing with 30 different enterprise house owners, proper in entrance of The Gateshead Millennium bridge.
Given I had gone to the convention alone it was a enjoyable technique to kick off the convention and meant I immediately had one thing to speak about. Oh and I received the prize for ‘high strikes’.
Try the video right here.
@charellegriffith It’s no secret that I LOVE to bop 💃🏾 And that TikTok stole my coronary heart yesterday 😍 So you’re more likely to have seen me shifting my physique in a short-form video someplace (normally in a sequin quantity). However I get tremendous jealous after I see movies the place persons are dancing with different individuals as it’s one thing I hardly ever get to do 👯♀️ Which I’d why I used to be so excited as we speak to kick off #Atomicon23 with a mass dance courtesy of @barbrusa_social It was soo a lot enjoyable to be outdoors within the sunshine dancing with different individuals. So how do you assume we do? Remark beneath ⬇️ And in case you are up for making a video subsequent time you see me let me know! #Atomicon23 #BalticBoogie #dancersofTikTok #videomarketing #shortformvideo #dancer #dancelover #lovedance #marketer #dancelikenobodyiswatching #Newcastle #Gateshead #marketingstrategist #marketingmentor #marketingcoach #marketingconsultants ♬ original sound – Cost n’ Mayor
Takeaways from the periods I attended
The three A-Holes of Electronic mail Advertising – Rob and Kennedy
In case you’ve by no means come throughout the dynamic duo that’s Rob and Kennedy then let’s say they aren’t your typical e mail entrepreneurs. The main focus of their session was on making extra gross sales out of your e mail listing and to do that by appropriately segmenting your listing into three lists: Subscribers, Prospects and Misplaced Prospects. For every listing there was a particular purpose and all your emails are designed to fulfil that purpose.
Greatest takeaway: You must convert new subscribers to turn out to be a buyer as quickly as attainable.
Unsleazy Funnels for Actual People to Get pleasure from – Melissa Love
On this session, Melissa discuss her personal expertise of constructing a enterprise and the way while she has a complicated 21-day funnel (that has been constructed over time), the actual magic occurs by including in some ‘actual human’ into the funnel. She shared a number of the methods she provides in human parts to the funnel reminiscent of sending personalised movies to individuals and letting them instantly WhatsApp her.
Greatest takeaway: Automation buys you time, however why not use a few of that further time to personally interact?
Ai Authority – Molly Mahoney
Ai is on the highest of most enterprise house owners minds in 2023 and in Molly’s session, she shared how she is utilizing Ai for content material creation and content material repurposing. Nearly all of the session targeted on content material creation and Molly shared how by including ‘your bizarre’ you may make sure you don’t simply find yourself with generic Ai-generated content material that anybody else can publish.
Greatest takeaway: To face out in a world stuffed with Ai content material you’ve obtained to personal ‘your bizarre’ much more.
Past the Fundamentals: Superior Methods for AI-Pushed Content material by Rob Lennon
On this session, Rob shared his Content material Reactor course of. This can be a course of that permits him to generate hundreds of concepts for content material. He walked us via the method step-by-step highlighting key elements of the prompts.
Greatest takeaway: In a world the place lots of of content material concepts will be generated in lower than a minute the actual ability is selecting which of them to maneuver ahead with and successfully enhancing them.
Methods to Rock LinkedIn – Lea Turner
My relationship with LinkedIn has modified drastically over the past 12 months and is now one in every of my favorite locations to hang around on-line. Lea talked concerning the significance of being acutely aware about who you do and don’t permit into your neighborhood, deal with discovering energetic customers to attach with and that nurturing belief takes time.
Greatest takeaway: Deal with LinkedIn the identical manner you’d a espresso bar at your favorite co-working house
Evaluation of Atomicon 2023
Usually I am going to conferences and I’ll attend every part, however I had a distinct strategy for this convention. As an attendee, you may watch replays so I made a decision I wouldn’t attend all of the periods, however focus extra on being with individuals. And oh my gosh, between the pre-events, pre-party, in-between periods and post-party I met A LOT of individuals
In response to the advertising and marketing, Atomicon is one in every of Europe’s largest conferences and I can truthfully say I haven’t been an even bigger occasion within the UK for small companies. In every single place I turned I ran into somebody who I had spoken to on-line, however by no means met in individual. For that cause alone I see Atomicon as a once-in-a-year expertise, which is why I booked my 2024 tickets straight away.
As you may see there have been plenty of nice audio system and alternatives to study, however greater than that the vibe was superb. You cannot describe this as a stuffy enterprise convention. I imply the solar did shine shiny in 2023 however truthfully it felt like a vacation!
That’s it! You’ve heard my evaluate and largest takeaways from Atomicon 2023.
In case you are a small enterprise proprietor within the UK then you need to undoubtedly critically contemplate attending Atomicon in 2024. I’m an affiliate however as you’ve seen I completely loved 2023 and have already purchased my ticket for the Atomicon 2024.
And in case you are coming say hello on LinkedIn so I can hold my eye out for you subsequent 12 months.