By Sean Tinney June 8, 2023
Because the U.S. prepares to have a good time Independence Day, there’s one other vacation development Individuals can anticipate to look ahead to: July 4th promotional emails.
Whether or not you intend to host an enormous sale, provide unique reductions or just take a vacation spin in your typical content material, getting your emails to face out within the inbox could be a doozy – particularly when there are a whole bunch of different companies tying the vacation to their emails too.
So what are you able to do?
8 cool concepts in your 4th of July electronic mail campaigns
My purpose is that can assist you stand out in crowded inboxes by providing you with some totally different (and barely out of the field) concepts in your independence day emails.
1 – Fireworks image contest
Gas the thrill of Independence Day by inviting your viewers to take part in an exhilarating photograph competitors. Encourage prospects to showcase their images abilities and creative imaginative and prescient by capturing mesmerizing fireworks and sharing their greatest photographs on social media, whereas tagging your enterprise web page.
Because the skies ignite with vivid colours and explosive magnificence, this contest affords a singular alternative in your model to interact with prospects and generate buzz round your services or products.
You possibly can have a prize for the photograph that will get probably the most likes.
2 – Pink, white, and blue product assortment
All people loves a deal. So in case you’ve bought merchandise that might be bundled collectively and match a purple, white, and blue theme, wrap them up as a reduced bundle.
3 – 4th of July quiz
Create an interactive electronic mail by quizzing your viewers on how properly they know their American historical past.
Right here’s a pleasant instance from RoadScholar:
4 – Assist a trigger this Independence Day
Spotlight your model’s dedication to a selected trigger or charity aligned with patriotic values.
Provide a proportion of your gross sales throughout the 4th of July interval to help that trigger. Inform prospects that by selecting your services or products, they don’t seem to be solely celebrating but additionally making a optimistic influence on their neighborhood or the nation.
5 – Present your patriotism
On Independence Day, how a couple of good and easy “Joyful 4th of July” message.
Right here’s an instance from TradeGecko:
6 – 4th of July themed merchandise
Simply spotlight purple, white, and blue merchandise.
Brit+Co does simply that of their 4th of July electronic mail:
7 – On-line scavenger hunt
Who doesn’t love a superb recreation?
You possibly can play to the interior little one of your viewers by having some enjoyable together with your 4th of July electronic mail marketing campaign. Present some clues in your electronic mail and ship your viewers to your web site to seek out them.
Perhaps you add historic photos all through your weblog, whoever finds all the photographs can win.
8 – Ship your electronic mail earlier than or after July 4th
Remember the fact that your subscribers will not be paying shut consideration to their inboxes on July 4. Take into account sending your vacation electronic mail earlier than and even after the vacation after they’re extra more likely to open it. Plus, it’ll additionally provide you with an edge over the competitors.
Contemplating a post-holiday message? You may need to attempt a topic line like, “We’re Nonetheless Celebrating July 4th: Purchase One, Get One Cupcakes!”
Or, if you wish to get a head begin, attempt a topic line like, “Prepared for this early July 4th deal?”
Give your emails a patriotic theme
Remodel your 4th of July electronic mail messages right into a celebration of purple, white, and blue.
Infusing your emails with patriotic components may also help you create a memorable and fascinating expertise in your viewers.
Right here’s some concepts on easy methods to go away an enduring impression in your subscribers as you have a good time the land of the free and the house of the courageous!
Topic line ideas
Listed below are three ideas to bear in mind when writing eye-catching topic traces in your July 4th emails.
- Use time-sensitive phrases, like “July 4th” or “Fourth of July”.
- Create a way of FOMO — or worry of lacking out — together with your topic line. This is without doubt one of the best psychological drivers of electronic mail opens.
- Referencing particular dates in your topic traces creates a way of urgency together with your subscribers, and finally encourages extra subscribers to open your emails.
- Point out how lengthy your promotion is working. Having a week-long sale? Make sure you point out it. This not solely tells subscribers how lengthy they will entry the deal, it’ll entice them to behave quicker and reap the benefits of it as properly.
4th of July electronic mail topic traces examples
- This Week Solely: Scorching July 4th Gross sales!
- The 4th of July continues with 60% off!
- Gross sales That Even Uncle Sam Would Need
- 50% off Patriotic Tanks & Tees for July 4th!
4th of July electronic mail template
Unlock the true spirit of 4th of July in your electronic mail campaigns with charming and visually putting electronic mail designs.
I’m not a designer, there’s no means I’d have the ability to create a 4th of July electronic mail that radiates patriotism. And I’m not alone, for these non-creative folks you should utilize a pre-created electronic mail template. And there are many choices on the market. You should purchase a 4th of July electronic mail template from firms equivalent to BEE Free or Stripo. Or you should utilize one out of your electronic mail supplier.
Listed below are just a few Independence Day electronic mail templates that you should utilize in AWeber.
Use 4th of July pictures
You don’t have to create a complete new electronic mail template, simply including holiday-inspired pictures like a 4th of July electronic mail banner, GIF, or pictures to your electronic mail signature is ideal.
E-mail banner instance
I really like this instance from Kindlendar. They do an ideal job incorporating the summer time enjoyable of an Independence Day vacation into their electronic mail banner.
You possibly can create your personal electronic mail banner in do it your self graphic design instruments like Canva. They make it really easy to create your personal 4th of July electronic mail banner, if you’re completed it’s going to appear to be you paid somebody to professionally design this graphic.
And if AWeber is your electronic mail supplier, you possibly can truly design in Canva inside your electronic mail builder, making it that a lot simpler to create your electronic mail.
Take a look at this straightforward but efficient use of a GIF in UBERs electronic mail. The fireworks are a pleasant inventive contact. And I particularly like how the fireworks draw your consideration to the CTA.
On the lookout for your personal 4th of July GIFs? Right here’s just a few that our design workforce created. Be at liberty to make use of them in your emails.
Add some purple, white, and blue to your electronic mail signature
Rejoice Independence Day in your emails by including a contact of patriotic aptitude to your signature.
Embrace a small American flag icon or a festive purple, white, and blue banner that showcases your vacation spirit.
Begin creating your July 4th electronic mail
Sending holiday-themed emails retains your model related, however be sure you maintain the following tips in thoughts for achievement.
Are you sending any July 4th emails to your subscribers? Inform us about it within the feedback beneath!