The LVMH-owned heritage magnificence home is launching a premium hair care line, its first main foray into the class since 1970.
The model launched its first business hair product in many years final 12 months, introducing an oil-in-serum for hair and scalp that used expertise from the model’s best-selling skincare line Abeille Royale.
Now, following the success of the launch, Guerlain is rounding out the road with a shampoo ($82), conditioner ($82) and masks ($93) — all formulated with the identical black-bee honey restore expertise present in Abeille Royale skincare merchandise — together with a scalp brush ($169).
It comes because the model sees customers more and more investing extra in hair merchandise and scalp upkeep, stated Cecile Koenig, Guerlain’s director of worldwide skincare advertising and marketing.
”Through the Covid disaster, we witnessed the rise of extra premium hair care with much more refined routines,” stated Koenig. “We are actually seeing that the class is booming.”
The hair care vary, which is already out there on Guerlain’s web sites in France and the US, will go on sale at retailers together with Saks Fifth Avenue and Bergdorf Goodman on June 12.
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