September 28, 2023

Do you wish to learn to begin a cash making weblog?

At present, I’m sharing an amazing interview with Kristin Hanes from The Wayward Dwelling. Kristin earns $280,000 a yr from her various dwelling weblog the place she talks about RVs, van life, tiny houses, boats, and extra.How I Make $280,000 Each Year Working Just 20 Hours A Week. Do you want to learn how to make money blogging? Here's how I earn a great living blogging and get to travel full-time as a digital nomad.

Kristin is a journalist and former radio information reporter who based The Wayward Dwelling and The Wayward Dwelling Podcast as a spot to study various dwelling.

She presently lives on a sailboat and in a Sprinter van, and has written articles about various dwelling printed in Good Housekeeping, Enterprise Insider, Marie Claire and SF Gate. Kristin’s additionally been featured in Enterprise Insider, SF Gate, KPIX TV, Fodors and Lonely Planet, amongst others.

In at the moment’s interview, questions answered embody:

  • How a lot have you ever earned running a blog through the years?
  • How do you earn cash in your weblog?
  • The place do you get your concepts for brand new weblog posts?
  • How do you get readers and site visitors to your weblog?
  • How do you handle touring and dealing? What ideas do you may have for digital nomads?

Plus extra!

At present’s interview will allow you to get began and even perhaps introduce you to a brand new approach to earn cash from dwelling. Or, possibly you’ll learn to begin making extra money with the weblog that you have already got.

Kristin shares many nice tips about how one can develop a cash making weblog on this interview.

If you wish to begin your individual weblog and learn to turn into a blogger and receives a commission, this can be a nice article that will help you get began.

Associated content material:

How I Make $280,000 Every 12 months Working Simply 20 Hours A Week


1. Please give us slightly background on your self and the way you bought began. How lengthy have you ever been running a blog for?

Hello, I’m Kristin, and I’ve been running a blog since 2017, so about 5 years now!

Earlier than I began my web site, The Wayward Home, I knew nothing about worthwhile running a blog. I had labored as a radio information reporter for 15 years in cities up and down the west coast, from Seattle to San Francisco. For a pair years, I had a small “passion weblog” on the facet, which shared my tales, photographs and insights. Solely shut family and friends learn it. 

In 2016, I used to be all of a sudden let go from my full-time place at KGO radio in San Francisco. Being a information reporter was the one factor I knew how one can do! With radio jobs drying up throughout the nation, I had no thought what kind of job to get.

However I did know that I actually needed to determine how one can make a distant earnings. My companion Tom had lately bought a sailboat, with goals of touring around the globe.

I used to be shopping the web in the future once I stumbled upon a web site known as TheWhereverWriter, and he or she’d profiled Michelle Schroeder-Gardner of Making Sense of Cents, the weblog you might be studying proper now! I used to be fully floored to be taught Michelle earned $100,000 PER MONTH running a blog. I had no thought a weblog might be a enterprise and make good cash.

After I learn Michelle’s story, I made a decision I needed to attempt to begin a worthwhile weblog. I signed up for Michelle’s free Begin a Weblog e mail course, bought internet hosting, arrange WordPress, and had my new web site up and operating.


2. How did you study running a blog?

After taking Michelle’s very informative free e mail course, I knew I had tons extra to study running a blog. Two months after creating The Wayward Dwelling, I signed up for a course known as Elite Weblog Academy. The course was $800 on the time and felt very scary to buy, particularly as a result of I used to be dwelling on unemployment.

Fortunately, I had no lease to pay as I’d moved aboard Tom’s sailboat, which was present process a whole overhaul. We had no operating water, no range, no lavatory, no nothing. However it gave me freedom and suppleness to buy programs and work on my fledgling enterprise.

Elite Weblog Academy gave me some good success methods, and I ended up making my first $500 on a non-public show advert simply six months after beginning my web site. I additionally acquired into Mediavine! These have been all large targets that I completed pretty quickly as a result of my investing in programs and coaching to study running a blog.

Once I took Silly Easy Website positioning and realized about key phrases all the things modified. My site visitors skyrocketed, and I used to be in a position to rent writers and a digital assistant to assist me scale my web site.

Now, my web site averages 300,000 to 500,000 month-to-month pageviews relying on the time of yr. It frequently reaches 2.5 million readers yearly.

I’m actually pleased with its success, and attribute it to arduous work, dedication, investing in programs and having a sure stage of grit.

3. How a lot do you earn as a blogger?

In 2022, I earned $280,000 running a blog, my highest earnings yr but!

I’ve saved detailed data of my earnings through the years, and it’s thrilling to return and have a look at how a lot I’ve grown.

Listed below are some enjoyable stats. Remember the fact that I primarily monetize via show advertisements, which is why site visitors is so vital:

  • In my first yr of running a blog, I made $7,000. I acquired 400,000 pageviews, 60% which got here from Pinterest and 21% from Google
  • In my second yr running a blog, I made $65,000, with 44% from Pinterest and 44% from Google. My natural site visitors went up after I took Silly Easy Website positioning
  • On this previous yr of running a blog, I made $280,000, with 18% from Pinterest and over 60% from Google

This goes to point out that rating on Google is certainly key to creating good cash as a blogger, particularly if you happen to’re monetized with show advertisements. 

It took me months of arduous work to make an honest earnings as a blogger. My first “huge buy” was a Chevy Astro van for $6,000 in 2018. I’d been spending the evening on our sailboat, however we weren’t technically allowed to reside on it as a result of San Francisco liveaboard guidelines, so we’d spend some nights in Tom’s Prius, and I saved all my garments and private objects in slightly purple sedan.

Simply think about how elated I used to be to have the ability to purchase an actual van to make use of as my daytime dwelling. I put a fridge in there and a photo voltaic system, and was in a position to sit inside my Astro and work throughout the day. It felt non-public, snug and VERY roomy in comparison with dwelling out of and sleeping in a automobile.

We lived out of that Chevy Astro part-time for 3 years, till I used to be in a position to afford a 2021 Mercedes Sprinter with my running a blog earnings, which we’re presently constructing out ourselves. 


4. How do you earn cash as a blogger? Sponsored posts? Show advertisements? Internet affiliate marketing? Are you able to go in-depth on this?

My largest income are show advertisements from Mediavine, which is an advert administration firm. You might want to have at the least 50,000 periods monthly to use to Mediavine. Again once I utilized, that was solely 25,000 periods and far simpler to achieve.

Mediavine places high-paying show advertisements on my web site and works with large firms to get these advertisements. My earnings actually shot up once I was in a position to get on Mediavine. I bear in mind making only a few cents per day from Google Adsense, and that went as much as $20 my first day on Mediavine.

Now, in a typical month, I make wherever from $13,000 in winter (gradual season) to $25,000 in summer time with show advertisements alone. I actually needed to monetize with show advertisements as I used to be creating largely informational content material for my readers. I didn’t wish to write product assessment posts or something like that, at the least at first. Now my technique has modified as I look to diversify my earnings. It’s by no means good to have all of your eggs in a single basket!

I’m working arduous on getting my affiliate income up. In 2022, I elevated my affiliate earnings by $30,000, which is fairly good, nevertheless it hasn’t gotten close to my advert income. For individuals who don’t know, affiliate income is while you place a monitoring hyperlink for a services or products in your web site. When somebody clicks and buys, you get a small fee from their buy. On my web site, I largely embody evaluations of tenting gear, van and RVing gear, and sailboat gear. I’ve discovered that affiliate articles do a lot better when it’s a product I really use and love.

Associated tip: Affiliate Advertising Suggestions For Bloggers – Free eBook

I do a really small variety of sponsored posts yearly however this isn’t my most important monetization technique. I don’t notably love working with manufacturers, nevertheless it’s okay on occasion relying on the model. I cost $1,500 for an Website positioning-optimized sponsored publish which additionally will get shared to my Fb web page, Pinterest and e mail checklist. I did about 4-5 of those in 2022.

My subsequent venture to extend and diversify my earnings is to create merchandise. I’m engaged on a course known as Niche Sites Made Easy: The Nomad’s Guide to Making Money Online. My aim is to show nomads on how one can make passive earnings whereas they journey, which has been completely-life altering for me. I hope to encourage others to create worthwhile blogs and area of interest web sites, too!


5. What do you want about being a blogger? 

So many issues! Running a blog has actually modified my life. Listed below are among the most important causes I like running a blog.

I can write about what I would like

Earlier than changing into a blogger and after my KGO layoff, I did freelance writing for a wide range of sources. I didn’t love most of the matters, and located myself actually slogging via the writing. With my very own web site, I get to jot down about no matter I would like, and one in every of my most important passions: van life and various dwelling. I can’t think about writing for another person now.

I’m my very own boss

I simply LOVE being my very own boss, and figuring out when and the place I wish to work, and what number of hours per week. I additionally get to determine on which kind of labor I’ll be doing. In the future I’ll be writing weblog posts, on one other, I’ll be going e mail advertising and marketing, engaged on product creation, or doing key phrase analysis. The flexibleness is superb.

I work only a few hours

I labored tons of hours at first making little or no cash. However as I realized how one can outsource the work with writers and a digital assistant, I began working much less and fewer. I sometimes work between 10-20 hours per week, generally much less, generally extra. I’ll usually undergo intervals of time the place I’m barely working in any respect and largely touring for months on finish, after which I’ll work a pair months of 40+ hour weeks. 

I’ve freedom to journey

Since I spend half the yr in a campervan and half on my sailboat, being a full-time blogger permits me to journey ALL OVER. We spend the summer time months in the US and winters down in Mexico. I simply love that running a blog is the kind of work that may be achieved from any nation or any setting. Plus, with my workforce of writers and a VA, I can really go off-grid for weeks at a time with out having to examine in on my enterprise. I do know it will likely be operating easily! This hasn’t occurred but, however will occur once I cross the Pacific Ocean in my sailboat within the subsequent couple years.

I join with others in my area of interest

One factor I simply LOVE about running a blog is that I get to work together with different individuals who both reside or wish to reside another life-style. I like serving to and galvanizing these individuals to attain their goals of dwelling in a van, RV, sailboat or tiny dwelling. 

The fixed studying

Operating a web based enterprise requires fixed studying. Even 5 years later, I’m STILL taking programs, listening to podcasts and studying articles. I only in the near past signed up for a enterprise teaching program to take my enterprise to one more stage via course-creation.

6. The place do you get your concepts for brand new weblog posts? 

I get nearly 100% of my concepts for weblog posts via key phrase analysis. I take advantage of a wide range of instruments, however largely Ahrefs and Surfer Website positioning’s Subject Clusters to seek out long-tail, low competitors key phrases inside my area of interest. Now that my web site has a DA of fifty, I may go for increased competitors key phrases however I like discovering key phrases no person is writing about but.

As soon as I discover a checklist of key phrases within the van life, RVing or tiny dwelling area of interest, I assign them out to my writers. My writers are very well-versed of their subject material. For instance, I’ve van lifers who write my van life posts, an RVer who writes my RV-related posts, and a girl who lives in a tiny home writes all my tiny home posts. It’s vital to me that my writers are literally dwelling what they’re writing about. I additionally love supporting people who find themselves within the various dwelling house!

When choosing matters, I attempt to decide on ones that can assist my readers indirectly. I don’t simply decide random concepts that wouldn’t do anybody any good. I like content material that’s inspiring, enjoyable to learn or teaches anyone one thing. 

At this level, I don’t do a lot of the writing myself anymore. I solely write about matters that pertain to me, like van construct weblog posts whereas we construct out our new Sprinter van, and product assessment posts that need to do with a product I like and use. My writers care for the remainder of the weblog posts.

Having a workforce of writers has freed up my time to work on different issues, like creating a few new area of interest websites and my new course. 


7. How do you get readers and site visitors to your weblog? 

60-70-% of readers come from Google search! The opposite readers come by way of Pinterest. I get about 30,000-40,000 pageviews monthly from Pinterest, which is presently managed by my Pinterest supervisor and his workforce.

Nevertheless, I like Google natural site visitors as a result of I perceive that platform higher than I perceive Pinterest or different types of social media. Rating for Google is sort of like following a system or recipe. If I can get that system down, I’ll rank for key phrases and get site visitors.

Nevertheless, Google site visitors comes with its personal inherent dangers, like if you’re hit with a Google replace. I used to be hit with an algorithm replace in 2019 that demolished tons of my site visitors, however I simply saved working and attempting and my site visitors is even increased than it was earlier than.


8. What instruments or tools do you employ?

I spend essentially the most cash on on-line instruments that assist me run my web site. I presently cut up subscriptions to each Ahrefs and SemRush with just a few different bloggers. These are highly effective key phrase analysis instruments that I can’t do with out.

I additionally spend money on SurferSEO, which is nice for writing weblog posts and guaranteeing my writers hit the fitting key phrases and phrase depend. SurferSEO additionally presents key phrase and subject clusters, that are GOLD for key phrase analysis.

Apart from key phrase analysis instruments, I additionally pay for web site internet hosting with Big Scoots, which runs about $100 monthly as a result of my web site dimension. 

And naturally, I’m in love with my Macbook Pro computer, earbuds and mouse. 

Since I work remotely from my campervan and sailboat, I additionally pay fairly a bit for web. I’ve two web gadgets with me. The primary is an Limitless AT&T hotspot from Dependable Web Providers, and the second is Starlink satellite tv for pc web. Since I depend upon web for a lot of my work, staying linked is vital for me, and I can write off each web plans!


9. What do you suppose makes a weblog profitable? 

There are just a few elements which might be keys to a weblog’s success, for my part. 

In case your aim is to earn cash together with your weblog via search engine marketing (Website positioning), then area of interest choice is a large a part of this course of. You wish to choose a distinct segment that isn’t too aggressive, however aggressive sufficient that you would be able to land good search site visitors. For example, you don’t wish to create a weblog on a subject so obscure that no person is trying to find any phrases associated to that subject!

You’ll wish to analyze the competitors and ensure different decrease authority web sites are rating on the primary web page of Google, take a look at the key phrases these websites are rating for, and ensure there are sufficient low competitors key phrases to go for. A distinct segment like e mail advertising and marketing, for instance, may be very excessive competitors and arduous to rank for. A distinct segment web site about sourdough bread baking or climbing, alternatively, would have far more low-competition, long-tail key phrases to select from. (lengthy tail key phrases have between 3-5 phrases in them, and are sometimes simpler to rank for).

Apart from the area of interest, I feel that pure dedication and grit are additionally vital. You might want to have the mindset that you’re rising a enterprise from scratch and it’ll most definitely take a whole lot of effort and time earlier than you even see a penny. It will probably take Google 6-9 months to even begin rating a web site so that you seem in search outcomes. This wait may be very tough for a lot of, and that’s why so many individuals surrender on running a blog. In the event you keep the course, maintain attempting and maintain investing in your self and your schooling, you’ll most definitely be capable to make this enterprise work. 


10. How do you handle touring and dealing? What ideas do you may have for digital nomads?

I’m really glad I wasn’t touring once I first began The Wayward Home.

We have been dwelling on our sailboat and fixing it up within the San Francisco Bay space, and whereas Tom labored his day job in San Francisco, I sat at my gymnasium and labored on my weblog.

Sure, a gymnasium!! My gymnasium on the time had a restaurant space with free WiFi, and generally I’d spend 8-10 hours there, engaged on my web site, exercising, showering and consuming my lunch. That stability was one of many most important keys to my success as I used to be actually in a position to concentrate on my web site with out worrying about paying lease. 

We didn’t begin touring full-time till 2020, three years into my running a blog journey. Sadly, my earnings took a success as a result of COVID so I began freelance writing once more for about six months, however then switched to full-time running a blog and haven’t seemed again ever since. 

Touring whereas operating a enterprise may be difficult, which is why I needed to automate my enterprise as a lot as doable. This occurred once I employed my writers and digital assistant. All my writers have their matters assigned out a number of months prematurely, so I do know there shall be a relentless stream of Website positioning-optimized, new content material going up on my web site.

I nonetheless wrestle with working and touring at instances. There are such a lot of enjoyable issues to do like hike, cycle, windsurf and paddle board that I’m simply distracted. Generally I simply must park the campervan someplace and never transfer for a number of weeks so I can really get work achieved. Or, when Tom’s engaged on the sailboat, I’ll spend that point working many hours per day on my enterprise. We spent 4 months in a boatyard in 2021, and I labored that complete time!

The alternative facet of working too little is working an excessive amount of. Generally I get SO centered on work that I don’t wish to do the rest. Sure, I like engaged on The Wayward Dwelling that a lot. 

The tough half about being a digital nomad is discovering stability. Once I’m in “work mode”, I attempt to cease working between 3-5pm day-after-day so my Tom and I can go on a hike, have pleased hour and cook dinner dinner collectively. It helps that I’ve a companion encouraging me to get offline, haha.

I’d undoubtedly suggest arising with some kind of work schedule, probably utilizing time blocks to dam out your time, and understanding when to show off your pc and get out into nature. 

11. What different ideas do you may have for beginning a weblog?

Initially, select a subject you might be captivated with. I do know some individuals, particularly area of interest web site creators, will snicker at that opinion, saying you must decide a distinct segment that can do properly on Google.

Doing properly on Google is vital, however so is staying the course together with your web site till it makes cash. I feel the one approach to get site visitors to your web site is to be captivated with it! You’ll love the key phrase analysis and writing weblog posts. Think about writing weblog posts for a subject you weren’t serious about. What drudgery that might be and you’ll most definitely give up.

Don’t be afraid to spend money on your self. This can be a actual enterprise you might be beginning, and also you’ll wish to deal with it like one. Once I first began running a blog I considered it as getting a level in on-line enterprise. To date, I’ve taken programs in Website positioning, e mail advertising and marketing, internet affiliate marketing, Pinterest advertising and marketing, and extra! I’ve spent 1000’s of {dollars} on programs and haven’t regretted any of it besides possibly ONE course out of all I’ve chosen.

And lastly, keep it up. Discover a help system of different bloggers on-line in blogger Fb teams. There are such a lot of on the market that can assist raise you up while you’re down, and can reply your questions. A pair I like are Blogging Like We Mean It and the Blogger Education Network. 


12. What are you presently engaged on in 2023? Any huge plans?

I’ve tons of targets in 2023. The primary merchandise on the agenda is to complete my new course, Niche Sites Made Easy: The Nomad’s Guide to Making Money Online. This shall be completed in January! 

Michelle’s word: Her course is now reside – test it out!

Then I’m going to work on publishing my e book about how one can reside the van life, which can embody each ideas and tales from my journey. This consists of writing a e book proposal and searching for brokers and publishers. 

I’d additionally prefer to create a course on van life, and am toying round with the thought of a membership for these serious about various dwelling. 

I’m additionally going to refocus on my podcast, The Wayward Home Podcast, in 2023. As I come from a radio background, I like interviewing individuals dwelling another life-style. Not too long ago, I’ve interviewed individuals dwelling in RVs, vans and sailboats, they usually all have attention-grabbing tales and tricks to share. 

What I like about on-line enterprise is that the sky’s the restrict when it comes to what you create. There are such a lot of choices on the market, and I’m tremendous captivated with creating services that can assist individuals obtain their goals of nomadic dwelling. 

Are you interested by beginning a weblog, working remotely, and/or dwelling in a van or sailboat?