September 20, 2023

I’m recognized for being an enormous of a consistency queen throughout all types of content material and a query I get requested so much is “How do you submit day by day on social media?”. On the time of penning this weblog submit (June 2023) I’m presently posting every day on Instagram, TikTok and LinkedIn. And I do every thing myself so it might be simple to overlook a couple of days, however I don’t. Carry on studying to learn the way I submit day by day on social media.


How I post every day on social media

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Elevated the frequency and social media platforms over time


The content material schedule for my enterprise now may be very totally different to once I first began again in 2018. I’ve elevated the frequency of my posts and the social media platforms I’ve used over time. For instance, I didn’t begin posting on TikTok day by day till January 2022.


As an alternative, I’ve over time added to my posting schedule. By including to my weekly quantity of content material incrementally it meant I didn’t get overwhelmed and really feel as if I had lots of content material to create.


And I’ve performed round with my frequency. For instance, in August 2022 I made a decision to submit thrice per day on TikTok. I managed it for the entire month, however August is a quieter month for me. So after the month, I analysed the outcomes and likewise considered if I might handle that quantity of content material creation throughout a busier time period. I made a decision it wasn’t value it so went again to posting as soon as per day on TikTok.

You may take a look at the outcomes of my posting 3 occasions per day experiment by clicking right here.


Plan upfront

Over time I’ve approached the best way I create content material in numerous methods. However what I’ve at all times deliberate upfront.

For me, the perfect is to have deliberate out the entire month upfront. I like firstly of the month to take a seat down overview what is occurring within the enterprise that month, what is occurring within the business after which examine consciousness days. Then I’ll create my plan for the month.

Whether or not I determine to create that content material on a every day, weekly or month-to-month foundation doesn’t matter (and I’ve finished all 3). The principle factor is by planning I don’t waste time pondering “What ought to I submit about at the moment?”


Not presently planning your content material upfront?  Obtain a free copy of my content material advertising plan workbook by placing your particulars within the type under.



Make it a non-negotiable

I view posting on social media as a vital enterprise exercise, which suggests it has to get finished. I do know this may sound apparent however loads of enterprise homeowners deal with social media as a pleasant to have. Will probably be on their to-do listing and in the event that they get that far down the listing they’ll do it and in the event that they don’t, it received’t occur.


Being constant together with your advertising is crucial. A straightforward method to do that is to run paid promoting that runs each single day. You create the advert and let it run (with slightly little bit of reviewing and tweaking). I made a decision to go the natural content material advertising route as an alternative, however the identical precept applies. Consistency is necessary and for me, meaning making posting day by day is a non-negotiable.

Batch create

I’m an enormous fan of making content material in batches. I first began batching content material due to my life-style. I began my enterprise while I used to be working full-time. So I might create my content material on the weekend and schedule it to exit throughout the week.


I’ve continued to batch create as a result of permits you to use your time extra effectively. That is very true if the kind of content material you create requires any time of setup (for instance when recording movies) or you might be utilizing particular software program (similar to creating carousels in Canva).


That is the place planning upfront is very highly effective. By planning upfront I’m conscious of my what number of carousels, TikTok movies and Instagram Reels I’ve bought to create. That method I could make a number of movies again to again or make an entire month of carousel posts in a single sitting.




With no stable content material technique,  you possibly can spent loads of time creating social media content material and see little outcomes. As an award-winning content material marketer, who does all of my very own advertising, and a Chartered Marketer, with over a decade {of professional} advertising expertise, I’m capable of make content material with a stable technique to make sure gross sales, however in a contemporary method that may reduce via at the moment’s busy on-line world.

And one of the best bit is it doesn’t must take eternally.  In actual fact, I run content material technique days (evergreen content material and launch content material) so you will get an overarching content material technique after which a launch or 3-month content material plan in simply sooner or later.

To search out out extra about my Technique Days click on right here.

Unsure what open is finest for you? E book a free, non-obligation, introduction name right here. 


Put aside the time for content material creation

As I discussed earlier loads of enterprise homeowners have social media pretty low down on their to-do listing. I’m the opposite method round. I see content material creation as a precedence and it occurs on a Monday. I set Mondays apart for CEO time after which content material creation. Outdoors of social media, I additionally weblog as soon as every week and ship at the least 2 emails to my mailing listing (Should you aren’t already on it, you will get on it by clicking right here).


Having this designated time at the start of the week implies that social media is completed earlier than I get caught up with different issues and by having a block of time I might be batch create.



Making 21 items of social media content material per week is so much. And one factor I’m beginning to do extra, however I positively might do extra of, is repurposing.


For instance, my LinkedIn and Instagram content material will usually be precisely the identical aside from the call-to-action and hashtags. Typically I’ll use the identical caption, however then use a picture on LinkedIn and make a Reel for Instagram. Sometimes I’ll repurpose a TikTok video onto Instagram once I spot a sound is trending on Instagram and I had already created the video on TikTok.


One other factor I do is repurpose content material on the identical social media platform however I take advantage of it months after the unique submit. The fact is MOST of your viewers doesn’t see your posts and in the event that they do they rapidly overlook. So that you don’t must consistently be creating new issues. Studying methods to usually repurpose lets you create content material in much less time, which is vital if you end up posting day by day on social media.


To search out out extra about repurposing social media content material right here.


Accountability via public declaration

I’m fairly good at holding myself accountable. Should you’ve ever learn The 4 Tendencies by Gretchen Rubins I’m an Upholder. My very own expectations are sufficient. I hate to interrupt commitments to myself so breaking the chain of posting day by day makes me really feel sick. For instance, the mixing between LinkedIn and Later expired final yr throughout my Christmas break and I used to be so pissed off once I returned to see my posts hadn’t gone out.


However simply to ensure I additionally add in a layer of exterior accountability by making a public declaration. There are quite a few locations in my advertising, and once I meet individuals in actual life, I say you possibly can observe me on TikTok, LinkedIn or Instagram as I submit every day on all of them. Provided that one in every of my model values is reliability retaining that promise and sticking to my phrase is necessary so even when I’ve moments the place I can’t be bothered I submit.


Utilizing schedulers

Final, however positively not least I take advantage of schedulers. At present, I don’t a enterprise account for TikTok and so I submit every thing manually. Nevertheless, for Linkedin and Instagram I’ll schedule upfront. I schedule content material natively (instantly via LinkedIn or Instagram) and I additionally use a social media scheduler referred to as Later.


Scheduling your content material upfront is nice for numerous causes. Firstly, if I’ve created an entire batch of content material it’s nice to get it scheduled in and know it’s all able to go. Secondly, if I’m creating a really comparable submit throughout a number of channels then I like to make use of Later as I can use the identical picture/graphic after which rapidly alter the captions accordingly for every platform.

Thirdly, as somebody who runs a enterprise alone, I’ll use my scheduler for content material once I’m taking break day, for instance over Christmas. Lastly, utilizing schedulers permits me to submit content material with out logging into the social media platform. It’s simple if you end up going onto a social media platform to submit one thing to get distracted, begin scrolling and swiftly half-hour have passed by and you may’t keep in mind why you opened the app within the first place.


Should you aren’t utilizing a social media scheduler and just like the sound of utilizing one then I extremely suggest Later. I’ve been utilizing it for years and it might submit throughout Fb, Twitter, LinkedIn, Instagram, Pinterest and TikTok. It has a free account that you would be able to attempt. To find out more and try Later for yourself click here. 


That’s it. You now understand how I submit day by day on social media.

Posting each single day on social media takes dedication, however for me the time, power and energy is value it.  Possibly proper now you wish to submit day by day on social media or perhaps you’d similar to to get higher at posting extra usually. I hope by studying how I method posting on each social media you possibly can see what adjustments you may make to submit extra incessantly and constantly.


Let me know within the feedback what your largest takeaway is.