September 23, 2023

Does anybody take pleasure in job searching whatever the circumstances?

However in case you’ve just lately misplaced your content material advertising and marketing job or worry the ax would possibly fall quickly, you’re feeling strain to do it – and like you don’t have any time to waste.

The excellent news is that glorious content material advertising and marketing jobs can be found for the taking (or the making in case you’re entrepreneurially minded.)

To rise within the problem you didn’t need, you will need to condense years of data, abilities, and expertise into compelling supplies to draw a brand new employer. Then you will need to get your rigorously crafted profiles in entrance of recruiters. The important thing to success for each steps includes standing out from all the opposite candidates competing for the function you need.

In a latest Ask the #CMWorld Neighborhood livestream, Work It Each day’s J.T. O’Donnell and TogetHER Digital’s Amy Vaughan shared what in the present day’s recruiters need and the disruptive methods to get on their radar.

Take a disruptive approach to find your next #ContentMarketing job, says @JTODonnell and @CafeScribbler via @joderama @CMIContent. Click To Tweet

You may watch the dialog or scroll right down to learn the highlights of their productive chat.

Take time to grieve, however don’t wallow

The Holmes-Rahe Stress Scale places job loss among the many prime 10 worrying life occasions. When headlines fill the information about massive tech and media company layoffs, company hiring freezes, AI changing creators’ jobs, and a slowing economic system, a job loss can really feel downright paralyzing.

Ignoring these emotions received’t make them go away and would possibly make it tougher to concentrate on discovering your subsequent job.

That’s why J.T. recommends taking a while to grieve earlier than you start a job search. “It’s an surprising loss. You should really feel it and undergo the feelings,” she says.

However don’t get so misplaced in your distress that you simply miss a brand new function that may pop up. “In my expertise, individuals typically find yourself in a brand new place and say, ‘This turned out higher than I anticipated. I might’ve by no means come throughout this chance if this modification wasn’t compelled upon me,’” J.T. says. “Know that plenty of different individuals have ended up on the higher aspect of it and prepare to maneuver ahead.”

Replace your job search instruments – and the way you utilize them

First, revisit your resume and LinkedIn profiles. You should guarantee they’re up to date, constant, and exactly focused to the roles you’re contemplating.

If it’s been some time because you final regarded for work, chances are you’ll must relearn the foundations of a productive job search.

For instance, whereas utility monitoring techniques (ATS) have been round because the Nineties, their time-saving options have made recruiters extra reliant on digital instruments in recent times. In reality, a 2018 examine discovered practically 99% of Fortune 500 companies use them. Superior performance has improved the software program’s potential to create extra correct candidate profiles and match them to candidates’ work historical past particulars.

Optimizing your resume with key phrases within the job description is crucial to getting your resume found by potential employers.

Optimize your resume with keywords in the job description to get your resume discovered through digital application systems (and employers), says @joderama via @CMIContent. Click To Tweet

You additionally must know formatting and data developments to make it previous the digital gatekeepers. Your resume needs to be simply skimmable, results-focused, and tailor-made to the function within the utility.

In a associated dialogue on CMI’s Slack channel, Headstart Copywriting’s Susan Varty shared a resume template that follows modern digital processes and trends.

The template construction, as proven within the picture under, separates data into clear sections. She additionally particulars what to write down in every part:

  • About: Right here, you’ll introduce your self, point out the function you’re inquisitive about, and describe your {qualifications} in a related means.
  • Profession highlights: These needs to be lively statements that summarize the accomplishments you’re most happy with, so recruiters can skim the copy and perceive who you might be and what you may provide.
  • Work expertise: Fairly than listing the roles you’ve performed, use this part to explain how your work has helped earlier employers obtain their enterprise objectives.

Click to download

J.T. additionally recommends updating your LinkedIn profile to make sure it aligns with what seems in your resume. “Recruiters take note of the resume and LinkedIn work historical past part. The data that seems there needs to be similar. In any other case, they might be confused about which model is correct,” she explains.

The information that appears on your resume should be identical to your work history section on @LinkedIn, says @JTODonnell via @joderama @CMIContent. Click To Tweet

Stand out with a disruptive job search strategy

Amy says recruiters will learn resumes – and canopy letters – that make it to their desks, however they spend only some seconds on every.

You may’t count on to compete based mostly on abilities alone. However demonstrating your private motivation to do the job for that employer may give you a bonus, J.T. says.

Discovering the perfect alternatives the place you may convey that motivation requires a disruptive job search. The method helps you uncover a related connection between your passions and profession intentions and talk it to employers who stand to profit.

The extra intentional and storified strategy ought to work effectively for content material entrepreneurs since you’re well-equipped to comply with it. It additionally circumvents the gatekeeping techniques by providing you with a extra relatable connection to potential employers.

Take a more intentional and storified approach in your #ContentMarketing job search, says @joderama via @CMIContent. Click To Tweet

J.T. summarizes the disruptive job search course of:

  • Pinpoint the work you’re most captivated with: Consider carefully in regards to the sorts of labor you need to do, not simply the place you would possibly need to do it. What lights you up? What do individuals come to you particularly for? This would be the centering precept to your candidate story.
  • Create a bucket listing of firm targets: Don’t simply apply for any and each function that matches your abilities and pursuits. Analysis corporations to search out 10 to twenty that may genuinely profit out of your distinctive views and specialised focus.
  • Get clear on why you need to work for every firm: Listening to that they’re an amazing place to work and provide nice advantages isn’t sufficient to show you perceive the enterprise and its objectives. What’s it about them that you simply’ve come to be taught is completely different and particular?
  • Make a private connection: Take into consideration what you may deliver to the function on the firm. Be particular about your information of what they do, who their prospects are, and how one can contribute to the enterprise outcomes you recognize they need to obtain.
  • Craft the main points into a canopy letter: When you’ve outlined your related connection factors, you may put these particulars into a canopy letter that speaks to your distinctive understanding of the enterprise and the distinct worth you may contribute. “When you will get that story into somebody’s fingers at a corporation, you’ll be amazed at what can occur,” J.T. says.

(Web)work your story right into a job

“Folks want to satisfy you and see continuity in what you say and do. That may’t at all times occur except they get that probability to satisfy you in particular person,” Amy says.

Networking can really feel one-sided and awkward once you’re underneath strain to discover a new function. However you can also make it extra productive with the following pointers from J.T. and Amy:

1. Activate LinkedIn creator mode

J.T. factors out that LinkedIn has pivoted itself right into a creator software. Use it to show the factors you’ll focus on in a canopy letter and appeal to the fitting consideration.

Activating creator mode in your profile tells LinkedIn’s algorithm to notice (and share with others) the content material you share. It additionally provides entry to extra instruments that may prolong your attain.

Right here’s the best way to flip creator mode on:

  • Click on the Me icon within the nav bar on the prime of your LinkedIn homepage.
  • Click on View Profile.
  • Scroll right down to the Assets part of your profile. If it reveals “Creator mode: Off,” change it to on.

Click on Subsequent on the Creator mode preview pop-up window.

  • Add as much as 5 matters (hashtags) to point what you submit about probably the most.
  • Click on Achieved.

2. Create and share related content material in your feed

Take into consideration your specialization areas and talk about them recurrently in your LinkedIn feed. Creating new content material (or reposting your content material on different platforms) on these topics helps show your experience.

You may also curate and add commentary to third-party information, articles, movies, and different related tales. It reveals you’re in contact with what’s taking place in that area and have one thing of worth so as to add to the dialog.

Remember to submit persistently – J.T. recommends a minimum of as soon as a day – to construct an viewers of followers.

3. Use hashtags responsibly

Utilizing the fitting hashtags in your LinkedIn content material can introduce your content material to individuals who aren’t in your community. However, Amy factors out, it could actually additionally provide help to faucet right into a hidden job market – roles that don’t get posted however have recruiters seeking to fill them.

She explains recruiters could take this strategy once they have an amazing alternative that may appeal to plenty of candidate curiosity and don’t need to get bombarded with candidates.

4. Incorporate private passions into your work persona

Attracting an viewers along with your thought management content material will help you rank increased on LinkedIn searches and acquire the eye of extra recruiters. However since nearly any job applicant can place themselves as an skilled, Amy suggests taking an additional step to face out from the pack: Domesticate a character model.

If you happen to’re a daily CMI reader, you’re most likely acquainted with the explanations to construct a private model (and if not, I’d extremely suggest studying Ann Gynn’s definitive submit on the subject). However, Amy says, a character model is a bit completely different.

As she explains, job searchers typically battle to affiliate their passions outdoors of labor with the work they need to be identified for. However creating tales that tie collectively these pursuits could make an individual extra memorable to recruiters and others who will help advance the job search.

Amy explains what this would possibly appear like: “[In my content], I discuss loads about groundedness, nature, and empathetic management. To me, these issues are all tied collectively as a result of I prefer to be very grounded in how I lead and really calm in how I strategy troublesome work conditions. Or possibly you might be an endurance athlete, and you’ll construct a connection on how your love of endurance sports activities goes hand in hand along with your robust work ethic.”

The content material associated to your character model could make your networking really feel extra natural. “If you happen to’re reaching out to individuals in your community simply to get a job, they’re going to smell that out,” Amy says. But when they know you since you’ve shared a relatable story or one thing of worth, they might be extra keen to attach with you and assist along with your search.

Use your content material advertising and marketing strengths to show your worth to employers

Dropping a job by no means feels good. However with a extra exact job search strategy, tales that show your distinctive experience, and methods to create a private connection, your unemployment standing received’t final lengthy.

Need extra assist along with your job search journey? Register to attend TogetHER Digital’s free virtual career fair for ladies in digital on Feb. 23, 2023. And for more-detailed job search assist (together with motion plans, templates, and examples), J.T. O’Donnell is providing our readers an unique $20 low cost on Work It Daily’s job search packages. Use code CM20 once you join.
Want extra steering to hone your content material advertising and marketing abilities? Enroll in CMI University and get 12-month on-demand entry to an intensive curriculum designed that will help you do your job extra successfully.


Cowl picture by Joseph Kalinowski/Content material Advertising Institute