Marketing campaign Monitor’s 12 months in Evaluate

2022, one other eventful 12 months. We navigated our approach by new challenges and new advertising and marketing traits that proceed to maintain us on our toes. However with all this “new,” we nonetheless made positive we advanced our methods to face out and join with our viewers.

This 12 months has introduced a renewed deal with nurturing present buyer relationships, by establishing belief, creating lasting impressions and offering worth, all within the pursuit of true connection. We imagine that connecting with our clients is how we measure success – so this pattern, for us, is one that may go effectively into 2023 and past.

We’re proud to say our platform and our clients have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out on a fruitful 2022, let’s take a second to look again and acknowledge the achievements and milestones we’ve completed.

Collectively, we made an impression

This 12 months, Marketing campaign Monitor clients used our platform to ship extra emails than ever earlier than – 31,985,621,168 to be actual, that had been opened up in 248 international locations internationally*. That’s some critical attain!

And, you designed 491,373 electronic mail templates that made positive you stood out within the inbox.

You embraced know-how and leveled up your electronic mail advertising and marketing sport

You harnessed the facility of electronic mail, A/B testing 140,663 campaigns and establishing 41,382 automated journeys. Consider all the extra engagement and conversion you drove!

Our new product releases made it simpler so that you can create impactful campaigns

2022 featured a few of our most fun releases so far. We debuted 26 new options that centered on supplying you with a wiser, quicker and naturally easier strategy to create impactful campaigns that take your advertising and marketing to the subsequent degree.

Our largest and most fun launch for 2022 was the launch of Marketing campaign Monitor SMS – which is now obtainable to contracted clients sending SMS to the USA, UK, Australia and Canada, with expanded availability coming in 2023 (watch this area)!

Our monumental SMS launch now offers our clients entry to one of the highly effective and efficient advertising and marketing channels, to allow them to join and convert like by no means earlier than:

• The identical intuitive marketing campaign creation interface as electronic mail, so that you’ll discover it straightforward to get your SMS campaigns up and operating quick.
• Enhance the velocity of return in your advertising and marketing funding by encouraging instant motionout of your subscribers.
• Seamlessly seize SMS permissions so you may develop your record, increase gross sales and drive urgency with extra contact factors.

However we didn’t cease there. Listed here are the a few of the different function highlights:

Try all our product enhancements from 2022, right here: What’s New in Marketing campaign Monitor.

You possibly can depend on us

We supported you with a 99.51% supply fee for all electronic mail campaigns despatched. And with 99.98% app availability, your expertise was seamless with minimal interruptions.

Our crew had your again each step of the way in which

Once you wanted help, you liked that we’ve got a devoted help crew, with actual technical experience – and we all know this as a result of 90% of you had been glad with how our crew resolved your requests.

We maintain you forward of the curve with finest practices

We love creating content material to help you in product finest observe and make it easier to navigate advertising and marketing trade shifts and traits. We sit up for bringing you much more content material and connecting as a neighborhood by occasions in 2023, however for now let’s try some highlights from 2022.

• SMS Greatest Practices Sources Hub: Our crew has completed a ton of analysis on SMS finest practices (so that you don’t have to).
• Email Academy: Preference Center best practices: We added a brand new on-line electronic mail advertising and marketing course to our Email Academy household
• Signals22: our digital relationship advertising and marketing occasion, hosted by CM Group, introduced you 30 shows over 4 days mapped to the 4 phases of relationship advertising and marketing – Purchase, Interact, Personalize and Retain. Watch the sessions on-demand.
• Deliverability Q&A: We all know how necessary deliverability is to you, so we sat down with our in-house deliverability skilled, John Peters, that will help you maximize inbox placement and engagement in the course of the busiest time of the 12 months.
• We launched over 20 new trendy electronic mail templates that make it easier to drive curiosity and engagement in your electronic mail packages. Discover them beneath the ‘newest class’ within the electronic mail builder.

And collectively, we reached new heights

It’s due to our partnership with you that we obtained trade recognition. Listed here are a few awards we’re pleased with;

As part of the CM Group household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to the whole CM Group working in the direction of a extra inclusive and accountable enterprise.

CM Group was additionally chosen as one of many hottest marketing tech companies of 2022 by Enterprise Insider and “Best Overall MarTech Company” for the third consecutive 12 months by MarTech Breakthrough Awards.

However it wouldn’t have been attainable with out you

We’re proud to be a accomplice who can develop alongside the altering advertising and marketing panorama and make it easier to seamlessly join along with your viewers, it doesn’t matter what challenges come up. Whether or not these modifications are the way in which we devour info, modifications to laws and insurance policies, and even modifications to advertising and marketing methods within the present financial local weather – we’re at all times able to adapt and pivot. Marketing campaign Monitor’s coming Client Developments Index will forecast a few of these modifications anticipated all through 2023, so you may confidently navigate the brand new 12 months (keep tuned for extra!).

Yearly, we will’t think about being extra impressed than we already are by the entrepreneurs who creatively use Marketing campaign Monitor to attach with their clients. However right here we’re, wrapping up 2022, feeling much more impressed than ever. We will’t wait to see what the subsequent 12 months brings – and we sit up for being part of your journey in 2023.

*Utilizing Nation Codes because the measure ISO3166