September 28, 2023

Redirecting URLs is an easy however essential element of your web site’s Search engine marketing. It might aid you keep away from duplicate content material, enhance person expertise, and ship visitors and authority to extra related pages. 

On this information, we’ll train you the right way to redirect URLs on WordPress.

Let’s get began. 

What Is a Redirect? 

A redirect is a technique to ahead customers and search engines like google and yahoo to a unique URL than the one they requested. 

For instance, when you deleted a web page in your web site and didn’t arrange a redirect, the person will get a 404 error response. 

Which isn’t good in your Search engine marketing. 

Engines like google don’t index pages that return a 404. And the backlinks pointing to the web page not maintain any worth. 

Ideally, whenever you delete that web page, you’d arrange a 301 redirect to an analogous web page serving the identical intent. 

You’ll be able to simply discover damaged pages and incomplete redirects utilizing a software like Website Audit. 

search for "redirect" in Site Audit "Issues" tab to find broken pages and incomplete redirects

Methods to Use Redirects

Redirects are sometimes used to replace an internet site that has migrated to a brand new server. 

You may as well use them when you’ve performed a serious web site replace, modified any web page URLs, or made updates to your web site’s navigation. 

You may as well redirect a web page to keep away from creating duplicate content material. 

In the event you’re transferring content material o a brand new web page with an up to date URL, you need to use a redirect to direct customers from the previous web page to the brand new one.

Varieties of Redirects 

  • 301: These are “everlasting redirects.” You’ll use 301 redirects when a web page has been moved to a brand new vacation spot completely. 301 redirects maintain probably the most hyperlink fairness, and work finest for Search engine marketing.
  • 302/307: Use these redirects when transferring a web page briefly or whenever you wish to redirect customers to a brand new web site or web page briefly. 
  • Meta refresh: You’ll often see any such redirect used client-side (i.e, in your browser) and never your server. They direct customers to a brand new web page after a specified period of time. They’re not really helpful for Search engine marketing functions. 
  • HTTP to HTTPS: Any such redirect that forces browsers to show the HTTPS model of a web page.

Every kind of redirect could be slotted into two classes:

  • Consumer-side redirects: These redirects occur straight within the browser. A person can set off a client-side redirect when choosing a hyperlink. For instance, if you choose a web page and obtain an choice to “click on on this hyperlink when you’re not redirected in 5 seconds,” you’ve encountered a client-side redirect. 
  • Server-side redirects: This redirect happens when an internet server solutions with a server standing code. When a person clicks on an outdated web page or hyperlink and they’re mechanically redirected to a brand new web page, you possibly can thank a server-side redirect.

Methods to Redirect a URL on WordPress through htaccess

An htaccess file is a configuration file that tells your server the right way to show pages from the WordPress root listing. 

We solely recommend you redirect utilizing this technique in case you are, or have, an internet developer. Or when you’re acquainted with the technical backend of your WordPress CMS.

WordPress Redirects through htaccess File

  • Confirm your internet host’s htaccess enhancing guidelines. Double-check that you’ve edit-level entry and may make modifications to the file.
  • Backup your web site and create a replica of your present htaccess file. If one thing goes unsuitable, you possibly can revert again to your unique web site. 
  • Within the root listing, add this line of code on the high:

Redirect 301 /current-page.html

Methods to Redirect a URL on WordPress with a Plugin

You’ll be able to simply implement WordPress redirects with a plugin. There are a ton of choices. And so they go away little or no room for error. 

Plus, all of them are likely to observe the identical course of:

  1. Obtain and set up the plugin
  2. Go to the “redirects” part
  3. Add the previous URL and the brand new, goal URL
  4. Check the redirect

Right here, we’ll discover the right way to redirect URLs on WordPress with three plugins: YoastSEO, Redirection, and 301 Redirects — Straightforward Redirect Supervisor.

Notice: Keep in mind to again up your web site earlier than putting in and utilizing plugins. 


YoastSEO is a trusted identify in terms of Search engine marketing and WordPress. This plugin addresses a number of points of Search engine marketing, together with WordPress redirects.

  1. Log into the again finish of your web site and again it up
  2. Obtain the YoastSEO plugin from the WordPress plugins retailer
YoastSEO plugin install page
  1. As soon as put in, go to the Plugins web page and click on “Activate” 
  2. Within the left-hand toolbar, choose the Yoast menu (the “Search engine marketing” subsequent to the “Y” image.) Choose “Redirects
“Redirects” button highlighted in the left-hand toolbar
  1. Select the kind of redirect:
  • 301: moved completely and would be the ultimate vacation spot
  • 302: discovered however moved briefly
  • 307: briefly redirected (is likely to be helpful for a cart or short-term web page)
  • 410: content material delete (for previous, outdated content material that you simply wish to delete)
  • 451: unavailable for authorized causes
drop-down menu with different redirect types
  1. Enter within the previous URL slug you wish to redirect. And the brand new vacation spot URL. Then, Click on “Add Redirect
"old URL" and "URL" fields
  1. Plug the URL into your browser’s handle bar to relaxation the redirect. If it doesn’t work, clear your cache out of your browser historical past and check out once more.

Redirection by John Goodley

It is a quite simple and easy-to-use plugin that focuses solely on WordPress URL redirects.

  1. Obtain and set up the Redirection plugin from the WordPress plugins retailer
Redirection plugin install page
  1. Go to “Instruments” on the left aspect menu panel, and choose “Redirection
“Redirection” button highlighted in the "Tools" section of the menu
  1. On the high of the web page, click on “Add New” 
  2. Enter the slug of the previous URL within the “Supply URL” area. And enter the slug of the brand new URL within the “Goal URL” area. Then, choose “Add Redirect
"Add new redirection" page
  1. Check that the redirect works by visiting the web page’s previous URL and see if it redirects to the brand new URL. If it doesn’t, clear your browser’s cache and check out once more.

301 Redirects — Straightforward Redirect Supervisor

Very similar to the Redirection plugin, this plugin makes redirects clear and easy-to-understand.

  1. Obtain, set up, and activate the 301 Redirects plugin
301 Redirects plugin
  1. Go to the Plugins web page. Below “301 Redirects,” choose “Handle Redirects
"Manage Redirects” highlighted in 301 Redirects plugin
  1. Select the ID, or redirect kind (301, 302, or 307)
  2. Add the slug from the previous URL within the “Redirect From” area. And the brand new URL you wish to the “Redirect To” area. Then, click on “Save
"Redirect Rules" section
  1. The 301 redirect ought to now be reside. Check that it really works by visiting the web page’s previous URL. If it doesn’t, clear your browser’s cache and check out once more.

It’s essential to seek out and repair damaged hyperlinks and redirect errors in WordPress as quickly as you encounter them. 

If a person clicks on a hyperlink and doesn’t discover what they’re in search of (or worse, receives a 4xx error), they’re more likely to bounce off the web page—and your web site altogether. 

A horrible person expertise. And detrimental to your Search engine marketing.

Operating an everyday web site audit may help you notice any web site points that come up as you replace your web site. 

In the event you overlook so as to add a redirect to an up to date or moved web page and it leads to an error, a web site auditing software can spot it.

To audit your web site for damaged hyperlinks, use Website Audit. 

Enter your area and click on “Begin Audit.”

Site Audit search bar

After you configure your settings, click on “Begin Website Audit.”

"Site Audit Settings" page

Within the dashboard, head to the “Points” tab, and sort “damaged” into the search bar. 

Like this:

search for “broken” in Site Audit "Issues" tab

You’ll see all the errors, warnings, and notices in your web site associated to damaged hyperlinks. Repair as many of those as you possibly can. 

Challenge: Pages with short-term redirects

Short-term redirects aren’t 100% Search engine marketing-friendly. 

Engines like google can index the redirected web page, however the web page received’t obtain any of the web page authority from the backlinks pointing to it. 

This will negatively influence the web page’s rating and visitors.

Inside Website Audit, kind “redirect” into the search bar to see if in case you have any short-term redirect points.

search for “redirect” in Site Audit "Issues" tab

Inside linking happens whenever you hyperlink from one web page to a different in your web site. 

Website Audit additionally signifies any damaged inside hyperlinks it could actually discover in your pages. Simply kind “inside” into the search bar.

Like so:

search for “internal” in Site Audit "Issues" tab

Set Up Recurring Redirect Audits

Damaged hyperlinks and pages damage your rating. Redirecting is a simple technique to keep away from taking a success to your rankings.

They are often straightforward to implement or repair, relying on the instruments you employ. Run audits usually to see if there are any damaged hyperlinks. 

To schedule audits to run mechanically, click on on the “settings” icon within the high proper of the Site Audit dashboard. 

“settings” icon highlighted in the top right of the Site Audit dashboard

Then, scroll down within the Website Audit Settings and click on on “Schedule.”

Site Audit Settings

Now, click on the dropdown and choose your most well-liked day of the week. 

Then, test the field subsequent to “Ship an electronic mail each time an audit is full.” 

And click on “Save.”

schedule how often should the tool audit your site in Site Audit Settings

Repair any redirect points in your WordPress web site as quickly as they pop up.