September 23, 2023

Relating to buying high-quality backlinks, SEOs are all the time searching for new and modern methods to land killer hyperlinks that their opponents can’t simply replicate. Occasion hyperlink constructing is a singular option to do precisely that.

Constructing occasion hyperlinks is comparatively straightforward. However it may be troublesome for inexperienced persons, because it requires an understanding of website positioning and occasion planning in some instances. On this article, we’ll take a look at occasion hyperlink constructing and how you can get began in six straightforward steps.

What’s occasion hyperlink constructing?

Occasion hyperlink constructing is all about getting hyperlinks to your web site by taking part in native, nationwide, or international occasions. These hyperlinks may be obtained in two methods, both by internet hosting an occasion or sponsoring one.

As an occasion host, you’ll be able to acquire hyperlinks from third-party occasion websites like Eventbrite, blogs, and press. These websites are designed to characteristic each in-person and on-line international occasions like conferences and seminars.

Event listing site

By sponsoring occasions, you’ll be able to earn a hyperlink to your web site from the occasion web site itself. 

Event sponsorship featuring Ahrefs
Instance of brightonSEO’s “sponsors” web page that includes Ahrefs.

Not solely are occasion hyperlinks earned, making them “Google-approved,” however they’re additionally extremely related (topically but additionally geographically if you happen to’re the occasion host).

Advantages of occasion hyperlink constructing

Constructing occasion hyperlinks is a strong technique for enhancing search engine rankings, diversifying your backlink profile, and selling model consciousness.

Occasion hyperlink constructing permits you to construct tremendous high-quality hyperlinks from not solely the largest names in your {industry} but additionally editorial hyperlinks from native and nationwide press. 

It will enhance your web site’s perceived authority (with each opponents and Google). Additionally, occasion hyperlinks supply variety greater than conventional hyperlink constructing strategies like visitor running a blog.

You can too increase your native website positioning sport by internet hosting or sponsoring geographically related occasions. Buying hyperlinks from native corporations, venues, and press can considerably enhance your rankings for native queries.

The right way to discover good occasions to sponsor

Internet hosting an occasion is likely one of the greatest hyperlink constructing methods. Nevertheless, it takes a number of preparation, planning, time and, in fact, cash.

A a lot simpler (however simply as highly effective) option to construct occasion hyperlinks is thru occasion sponsorships.

Sponsoring several types of occasions will depend on your {industry}. The next are some examples of occasions that will work for you:

  • Live shows
  • Associations or golf equipment
  • Occasion meetups
  • Conferences
  • Seminars and workshops
  • Coaching seminars
  • Sporting occasions
  • Numerous tutorial occasions and lectures

After all, to get began, you will have to each discover and vet potential occasions to see if they’re value investing your money and time into. There are two issues you are able to do to search out nice occasions to sponsor.

First, you can begin by specializing in industry-specific occasions. There’s little question you’re already conversant in a number of of the most well-liked occasions in your {industry}. Some good examples for our {industry} are brightonSEO and SaaStr. 

Most occasions can have a web page devoted to sponsors the place you’ll be able to register to sponsor an upcoming occasion. Right here’s an instance from the Have interaction convention (formally SearchFest).

Page with CTA to attract potential sponsors

As you probably have already got an understanding of the standard and anticipated attendance of those occasions, it cuts down on the time wanted to search out and vet them. 

Nevertheless, do observe that sticking solely to standard occasions in your {industry} will restrict the variety of high-quality occasion hyperlinks you’ll be able to purchase in your web site.

So that you’ll need to begin trying to sponsor occasions which may be outdoors the scope of your {industry}. These might fall into a few of the classes listed above (reminiscent of live shows or sporting occasions) which might be taking place domestically. 

The best option to discover these is to make use of Google with search operators. For instance, to search out completely different occasions taking place in your space, you need to use (occasions AND soccer membership) Newcastle Upon Tyne.

With Ahrefs’ website positioning Toolbar, you’ll be able to see metrics for every ensuing web site proper in Google search, together with the Area Score, referring domains, and natural visitors. This might help you to rapidly vet potential web sites and see that are value trying into additional.

Using search operator and Ahrefs' SEO Toolbar to search and vet events

Keep in mind, the objective is to construct hyperlinks from high quality occasions. Don’t look to sponsor simply something and all the things. A preferred occasion can have extra folks linking to it, rising hyperlink fairness. Search for occasions which might be already standard with:

  • The media.
  • Influencers and bloggers.
  • Your goal audiences/prospects.
  • Different {industry} leaders.

One fast professional tip: be sure you add a “sponsored occasions” web page to your personal web site. 

This could checklist the occasions you sponsor. Do embody a bit beneath informing guests of the sorts of occasions you’re keen to sponsor and speak to particulars for occasion organizers searching for sponsorship.

List of events UniSuper sponsors
Instance of a sponsorship web page from UniSuper.

It is a nice option to deliver you related occasions and save time researching additional occasions. 

The right way to construct hyperlinks to your occasions

Though sponsoring occasions takes the trouble out of planning and working an occasion, internet hosting occasions is a good way to get your title out in your {industry}. 

It builds model consciousness (and hyperlinks) and can even assist relay your values and mission to your viewers. For instance, by internet hosting native charity occasions, you’ll be able to present that your organization is philanthropic and cares concerning the neighborhood. 

You don’t need to be an enormous model with limitless funding to host occasions. Even small companies and “solopreneurs” can host small native occasions to earn superior hyperlinks from native corporations and the press. 

Listed here are some recommendations on how one can go the additional mile to advertise your occasions to make sure they purchase as many high-quality hyperlinks as potential.

1. Checklist occasions in your web site

Create an occasions web page in your web site devoted to any upcoming occasions you’re internet hosting.

Make sure you checklist all of the occasions with all of the related data, together with who or the place to get in contact for tickets. Getting the searcher to register is the following step after getting the preliminary click on from the SERP. 

Your occasion web page ought to embody the next key particulars:

  • Title of the occasion
  • Description of the matters coated
  • Venue of the occasion
  • Full occasion schedule
  • Checklist of distinguished figures reminiscent of audio system for conferences or judges for competitions
  • Present attendees with a compelling purpose to attend
  • Proof from social media
  • Efficient name to motion

2. Implement occasion schema on all listings

When looking for “occasions close to me,” Google search will show the related outcomes. Some wealthy leads to the SERPs present related data, together with the occasion’s location, date, and time. 

Events schema

By including code to your occasion web page, you’ll be able to set up your webpage content material and add particular particulars about your occasion utilizing Google’s event structured data markup

Not solely does implementing occasion schema enable your occasions to be eligible for show on Google’s occasion expertise, however it additionally will increase the prospect of your occasion being found.

In actual fact, Google states that by occasion structured information, “Eventbrite saw a 100% increase within the typical year-over-year progress of visitors from Google Search.”

Google events experience
Instance of Google’s occasion expertise.

Your occasions web page ought to embody an occasion schedule that may be proven in Google’s occasion expertise to drive registration.

There are a selection of how to implement structured information. Should you’re utilizing WordPress as your CMS, the Event Schema WordPress plugin is the quickest and easiest method so as to add occasion schema to your web site.

Should you’re not utilizing WordPress, you may also use Google’s Data Highlighter to mark up your pages.

3. Add listings to third-party occasion websites

Most occasion organizers solely checklist their occasions on larger platforms like Eventbrite. Evidently, this isn’t the one occasion web site out there. 

Websites like,,, and extra all host occasion listings.

Notice that almost all third-party websites have already got schema constructed into their listings, so that you don’t want to fret about it for these websites.

4. Craft an efficient outreach technique

As soon as your occasions are listed and able to be promoted, it’s essential develop an efficient outreach technique. 

Discover bloggers, web sites, and social media influencers who could also be fascinated about your occasion. 

You need to use Ahrefs’ Content material Explorer to search out and attain out to web sites and authors who’re more likely to promote your occasion. 

For instance, to determine folks writing about website positioning occasions, you’ll be able to enter one thing like "website positioning" AND ("conferences" OR "occasions"). Use the “In title” path to solely present probably the most related pages.

Finding outreach prospects with Ahrefs' Content Explorer

Toggle between “authors” and “web sites” to search out related folks to succeed in out to.

"Authors" tab in Ahrefs' Content Explorer

Inform folks why they need to share your occasion with a concise and clear personalised message. Hyperlinks to occasion pages must be descriptive, and also you also needs to clarify why their readers will profit out of your occasion. 

5. Promote your occasion additional

You’ll be able to take occasion promotion one step additional in a number of methods. Not solely are you able to make the most of digital PR strategies, however you may also use social media to create extra model consciousness and drive further visitors to your occasion listings. These embody:

  • Creating Fb occasions.
  • Including occasions’ hyperlinks to your social profiles.
  • Selling your occasions by your e mail checklist.

All of those strategies can efficiently construct some buzz round your occasion. 

A teaser marketing campaign is one other nice methodology of constructing buzz. This implies including a secondary occasion web page in your web site that may entice extra hyperlinks.

Utilizing a “coming quickly” touchdown web page and social media graphics is likely one of the best and hottest methods to begin a teaser marketing campaign. Don’t inform an excessive amount of, however level out the thrilling issues that can occur in the course of the occasion. 

Teaser campaign
Instance of a teaser touchdown web page from SeedProd.

6. Use paid promotions near the occasion

Within the days main as much as your occasion, social media can work wonders to construct buzz since many customers test their newsfeeds each day. Getting extra publicity in your occasion may be achieved by paid social media posts. 

Though many attendees will #doitforthegram in the course of the occasion, research from Buffer exhibits that “there have been practically as many posts main as much as an occasion as there have been in the course of the occasion itself 40% and 42% of complete posts, respectively).”

This implies simply as many individuals might be eager to share the excitement round your occasion earlier than it occurs and when it really occurs. By constructing anticipation in your occasion within the days main as much as it, you’ll be able to promote further, last-minute ticket gross sales. 

Buffer study on social engagement before an event

This quantity may be even increased by boosting natural social media buzz with paid adverts and posts, leading to extra likes, shares, retweets, and hyperlinks.

Ultimate ideas

Internet hosting and sponsoring native, nationwide, and even international occasions is a comparatively straightforward option to construct high-quality backlinks. Plus, by internet hosting an occasion, you’ll be able to construct hyperlinks that your opponents can’t simply replicate. 

Nevertheless, it’s essential to plan and execute your occasions fastidiously to construct profitable connections. By fastidiously choosing occasions to host and sponsor, you’ll be able to construct hyperlinks, promote your model, firm message, and values, and turn into an authority inside your {industry}. 

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