We’ll check out how Ocoya compares with different AI social media advertising and marketing instruments out there available in the market like StoryChief.
I’ll stroll you thru this software step-by-step so, on the finish of this overview, you’ll know precisely the best way to create and schedule content material to your social media platforms.
And if you wish to work together with me, right here you may begin your Ocoya 7-day free trial the place no bank card is required.
Let’s get began.
Ocoya is a social media advertising and marketing software powered by AI know-how that lets you create, content material, analyze, and schedule your posts on social media platforms like Fb, Instagram, Twitter, Linkedin, and TikTok. Ocoya additionally has an AI copywriting software referred to as Travis AI that may aid you create copy to your social media.
So, they’ve actually put all of those totally different instruments into one platform, which makes this so distinctive in comparison with totally different platforms on the market.
Ocoya has simply been not too long ago featured on Product Hunt because the primary product of the day.
When you do observe Product Hunt, you’ll know this can be a excellent achievement for this firm, in order that’s actually good to see.
After which the second factor I simply need to present you is the formally trusted and partnered with Fb, Instagram, LinkedIn, TikTok, and Twitter.
So, this implies you may schedule posts on these platforms and there aren’t going to be any points.
I do know a variety of different instruments on the market, attempt it, after which they face points as a result of they’re not partnered with these instruments, in order that’s actually good to see.
Ocoya Tutorial & How To Use It
When you log in to your Ocoya dashboard, it’s going to routinely immediate you to attach your social media channels as a result of you may’t do something within the software if you happen to haven’t related something.
I truly don’t have a model on social media, I’m utilizing Ocoya to handle social media channels for my purchasers. However it’s one thing that I’m contemplating doing for myself so I can keep related on totally different platforms.
Anyway, a very cool factor is within the close to future you’ll be capable to combine Ocoya with Pinterest and TikTok.
So that is one thing that separates Ocoya from different social media instruments like Predis AI that I’ve been utilizing which remains to be fairly good software but it surely allows you to solely join your Instagram and Fb profile.
And actually no different software that I’ve been testing connects with all these different totally different platforms like:
So when you have a web-based retailer, it’s going to routinely pull on all of your listings, and you may shortly publish these to social media, which makes your life a lot simpler as a enterprise proprietor or an company.
When you related your social media channels, on the left-hand facet, you’ll discover all the Ocoya instruments together with content material creator, Travis AI, eCommerce, Analytics, and social channels.
So, let’s break down all of those options and we’re going to begin with my content material simply to point out you the way issues work.
Ocoya Creator Studio
Contained in the Ocoya Creator Studio, you may choose from a number of templates, opening its drag-and-drop template editor, the place you may customise and create content material to your publish.
Contained in the content material tab, you may create your social media graphics for all of those totally different social media platforms.
You may also choose from 1000’s of inventory pictures or create them immediately in your Canva account and add as many creatives as you wish to publish a carousel publish.
So inside Canva, it’s acquired your whole regular instruments. You’ve acquired several types of templates that you would be able to go from, totally different photographs, objects, backgrounds, textual content, model equipment, and my recordsdata.
if you happen to’ve ever used Canva, you’ll know the best way to use this graphic design software.
And also you need, it’s also possible to use Canva and that is going to log into your private Canva account.
So, it’s very nice to see that you should utilize your individual pictures and all the things inside the Ocoya dashboard utilizing your Canva account.
Inside my content material tab, you’ll additionally discover the scheduler which is definitely going to help you schedule posts that we’ll check out in a minute.
We’ve additionally acquired inventory imagery the place you may go forward and select several types of inventory imagery from totally different platforms on the market like Unsplash, Pixels, and Pixabay.
And if you wish to do that, you may truly click on on one and you may create a poster utilizing it.
As well as, we’ve additionally then acquired items included, which is from Giphy. So, you may search for totally different items that you would be able to schedule in your social media.
And when you created a picture that you just need to use inside your social media, it’s time to create some content material for it utilizing Ocoya AI know-how.
Ocoya Travis AI – Captions, Hashtags, Quotes & Extra
So that you’ve now selected the right artistic to your publish. The subsequent step is to write down your caption and produce your hashtags.
As an alternative of writing your individual, you will notice the choice to generate high-converting captions powered by AI.
You possibly can simply give this machine some concepts, and it’s going to search out some form of content material to speak about.
Utilizing the “Generate hashtags” button, immediately produce trending hashtags associated to the caption you’ve written.
Alternatively, you may choose from “Quotes” and even product bulletins. So, it’s a really highly effective software, particularly if you happen to expertise author’s block.
Apart from a caption, hashtag, and quote generator, Ocoya Travis AI gives 50+ AI copywriting instruments to select from.
And all of those instruments are divided into 4 essential classes:
So you may shortly discover what you want.
They’ve even a template to create a private bio to your social media platforms.
You merely sort in your model or product title and an outline and the AI will generate a private bio for you.
It’s very useful for Instagram or Linkedin bio.
And if you happen to get one thing that’s not fairly proper, simply click on on generate extra.
In my view, their AI content material era just isn’t fairly as much as mark since you don’t have a lot management over the kind of content material that you just need to have. Though they’ve one thing God Boos Mode that isn’t a lot versatile in comparison with Jasper Boss Mode.
However in case you are on a finances and also you don’t need to spend money on different third-party instruments multi functional place to your social media, this can be a useful gizmo to choose up.
That’s your publish prepared, with eye-popping creatives and optimized copy, in only a few minutes.
The subsequent step is to do one thing with it!
Within the Ocoya scheduler, you may publish instantly to all of your social media or schedule forward of time from the calendar. You may also obtain your publish to be used elsewhere.
Right here you may schedule a publish by merely choosing a time and date.
And it’s so simple as that. It’s scheduled and able to go.
And it’s also possible to try all the things weekly and month-to-month as effectively.
Subsequent, we’ve acquired e-commerce. Contained in the eCommerce tab, you may combine this with:
So this additionally separates Ocoya from most instruments. There should not an entire lot of social media administration instruments that really allow you to connect with your Shopify retailer, Etsy, eBay, and Amazon.
And if you happen to run a dropshipping retailer, on this video you may study extra in regards to the Ocoya eCommerce characteristic.
Analytics goes to point out me issues like posts, hashtags, shares, downloads, and hashtags.
And there’s a sophisticated analytics, but it surely’s not out simply but. As soon as once more, that is on launch.
Ocoya New Instruments & Options
In order talked about initially of this Ocoya overview, the platform launched some large updates in 2023.
This cutting-edge software is designed to simplify your social media advertising and marketing efforts and offer you an knowledgeable by your facet. Powered by ChatGPT and tailor-made for advertising and marketing, this AI assistant will generate high-quality copy or may also help you give you artistic concepts for any advertising and marketing exercise. In brief, with this characteristic, you’ll be capable to save time and streamline your social media administration.
With this new addition, you may set off publish creation routinely, streamlining your workflow. This characteristic is designed to work finest with automation instruments (Zapier, Make, Integrately, and many others.), making it simpler to handle your content material.
For example, you should utilize its AI Assistant to generate 100 captions in a desk, paste them to a Google Sheet, join with an Ocoya ‘Textual content Publish’ motion HTTP request on make.com, and also you’ll have 100 posts in your Ocoya dashboard. Good.
Ocoya API it’s one thing that many customers have been ready for. With the brand-new API, now you can simply create and publish posts immediately from your individual instruments and platforms. This implies you may get pleasure from a extra streamlined workflow and save time by automating your social media posting course of.
Ocoya API additionally contains copywriting in all languages, so you may generate participating captions to your posts routinely. Whether or not you’re posting on Fb, Instagram, Twitter, or every other platform, its API may also help you create high-quality, participating content material that your followers will love.
Ocoya Creator Studio
Ocoya Creator Studio now lets you create and publish a publish in lower than 10 seconds with the brand new up to date content material administration UI. That was one of many issues that bothered me once I tried to create content material utilizing Ocoya.
It took too lengthy to create a publish and there have been a number of totally different steps that you just needed to undergo. So it’s fascinating to see what they’ve modified to make this quicker workflow
This was one other factor that almost all members actually needed was that you just couldn’t simply take a hyperlink out of your web site or a hyperlink from a Youtube video after which publish it.
And you are able to do these issues on most different social media channels, particularly Fb. It routinely will usher in a picture or thumbnail – it was lacking that within the earlier Ocoya model.
In order that they added that, and that may be a enormous characteristic that was undoubtedly wanted within the skilled social media software
With this characteristic, you may crop into 15 totally different codecs of your selection if, for instance, you posted to Instagram, however the picture received’t publish on Twitter.
New Hashtag Generator
The hashtag generator was additionally one thing that was not helpful, it was mainly pointless as a result of it was related to the picture, to not the textual content of your social media publish. And they also have improved that trending hashtags as effectively which is nice.
Different enhancements made to the platform embrace Inventory picture / GIF previews, workspace administration, Dropbox integration, caption autosave, and template search.
Now, I’ll present you the Ocoya roadmap the place you may all the upcoming issues.
And mainly, that is what they’re planning on doing with the platform.
For instance, the options in progress are:
They’re including extra automations, together with RSS and normal (recurring) marketing campaign automations. This can make it simpler to handle your social media content material and guarantee well timed posting, even if you’re busy with different duties.
New Channels & integrations
One other nice upcoming factor is that they’re increasing social media channel choices, including GMB, Tiktok, Pinterest, Fb teams, Reels, and Shorts. They’re additionally integrating with extra platforms, together with Zapier, Airtable, and Make, to handle all of your content material in the identical place.
Publish Approvals and Previews
They’re about so as to add publish approvals and previews, so you may view posts earlier than they’re printed and approve them earlier than they go reside. This can be a smart way to make sure model consistency and keep away from any embarrassing errors.
Ocoya has 4 totally different pricing plans:
On the bronze plan, you may have as much as 5 social profiles in order that’s could be sufficient for a enterprise with a social media presence.
If you’re a advertising and marketing company and you’ve got extra purchasers otherwise you need to have extra profiles to handle your whole purchasers, you would wish to improve at the very least to the silver plan the place you’ll have 20 social media profiles and as much as 5 crew members and 5 workspaces.
Ocoya gives a 7-day free trial so you may check the software program out earlier than upgrading to any of the month-to-month pricing plans.
Ocoya AppSumo Lifetime Deal
The Ocoya lifetime deal on AppSumo is not out there so the one method to buy this product is through Ocoya’s official web site.
Listed below are a number of the Ocoya alternate options:
The one social media platform that’s actually near Ocoya is StoryChief which can be a content material advertising and marketing platform that helps companies create, publish, and distribute content material. It gives options akin to a content material calendar, crew collaboration instruments, content material curation, website positioning optimization, and integration with social media platforms.
One other nice Ocoya various is Missinglettr which has an superior content material curation characteristic that Ocoya doesn’t presently have.
Ocoya Evaluate Wrapping Up
In order that was my Ocoya overview. As you may see, it’s a very highly effective software.
Not many social media advertising and marketing instruments can embrace graphic design, AI copywriting, and scheduling beneath one platform.
And people three simply alone are price their weight in gold.
Nonetheless, Ocoya AI copywriting software doesn’t work in addition to a devoted software akin to Jasper AI. There’s additionally an absence of a content material distribution characteristic that you could find in StoryChief.
Total, the Ocoya opinions are very constructive, with most customers discovering it to be a helpful and complete social media advertising and marketing platform. Some reviewers have praised the platform’s analytics and reporting options, which offer insights into the efficiency of social media campaigns.
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