September 21, 2023

Triefus helped outline Gucci’s model technique and just lately started overseeing its web3 and gaming efforts.

The manager spent 15 years on the model, holding completely different roles of accelerating accountability. Final September, he turned chief govt of Gucci’s Vault and Metaverse Ventures, including the duties to his function as senior vice chairman, company and model technique.

The corporate has been among the many most energetic in luxurious establishing its presence in areas reminiscent of gaming and NFTs. Talking on stage on the BoF Skilled Summit in March, Triefus talked about web3 as a method of constructing neighborhood, encouraging buyer loyalty and in the end producing income. The corporate just lately introduced a multi-year partnership with Yuga Labs, creator of the Bored Ape Yacht Membership.

Gucci confirmed that Triefus’ tenure will come to an finish on April 30 as he departs to “pursue one other profession alternative.” WWD first reported the information.

”All through his years at Gucci, Robert has performed an instrumental function in guaranteeing that the model has been acknowledged for its management in its method to model and shopper engagement, and extra just lately to new enterprise initiatives, by capitalizing on Gucci’s distinctive DNA and values whereas at all times embracing change and innovation alongside the best way,” the corporate stated in a press release.

Be taught extra:

The BoF Podcast | Robert Triefus on Main Gucci Into the Metaverse

At The BoF Skilled Summit: An Inflection Level in Vogue Tech, the seasoned luxurious govt defined why Gucci believes within the long-term potential of trend and web3.