September 20, 2023

Three successful companies have been picked to share the Sage pop-up store house in London’s Oxford Road, which opens on June 14.

The three well-deserved winners are Baboodle, the UK’s first child tools rental platform, coach customisation idea London Sneaker School, and vegan brownie baker Cake or Death.

Come and go to our three successful small companies on the Sage pop-up store house at 58 Oxford Road, London W1D 1BH between June 14-17. Opening hours are between 10am to 7pm.


The important information to organising a pop-up store within the UK – On this information we clarify the important thing issues small companies want to think about when organising a pop-up store within the UK


Now we have an important week deliberate with workshops, influencers and networking occasions all lined up.

Over 250 corporations entered our Sage pop-up store competitors, which was judged by Baby Cot Shop founder Toks Aruture, Small Business Commissioner and broadcaster Liz Barclay, Borough 22 proprietor Ryan Panchoo, and Sage VP efficiency advertising and marketing UKI Kirsty Waller.

Eat cake and die: Cake or Demise bakes scrumptious vegan brownies. Credit score: Caitlin Isola

Katie Cross, director of Cake of Demise, mentioned: “Everybody at Cake or Demise Bakery is delighted to have been chosen for the Small Enterprise pop-up store. That is an unimaginable alternative for us to indicate Londoners simply how good brownies will be. We’d by no means usually get the possibility to achieve so many individuals and it’ll make an enormous distinction to our enterprise.”

As to what made our three winners stand out, the judges variously praised their distinctive branding, social conscience, and sense of constructing a neighborhood.

Sage government Kirsty Waller praised the distinctive id of Cake or Demise, with its singular give attention to one product carried out effectively.

In the meantime, Toks Aruture mentioned the Baboodle enterprise mannequin of re-using outgrown child tools was “modern and wanted”. Aruture mentioned: “The newborn items market is rising, which additionally means the potential for extra waste. Good high quality child objects shouldn’t be discarded and added to landfill.”

The judges additionally applauded the neighborhood mission of London Sneaker College, which brings younger folks collectively and encourages creativity whereas they customise trainers. Ryan Pachoo appreciated what he referred to as its “nice neighborhood vibe”.

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