Individuals have been utilizing magnificence merchandise because the daybreak of civilisation, and but the wonder business has seen extra flux within the final 5 years than ever earlier than. Legacy conglomerates, like Revlon, have been challenged by indie disruptors like Milani and Bubble. The swath of strategic consumers has widened from core stakeholders like L’Oréal, Unilever and The Estée Lauder Corporations to conventional shopper items companies like Church & Dwight and household funding automobiles comparable to Famille C. Celebrities and influencers are clamouring to leverage their followings and construct their very own magnificence companies.
To look at these modifications, we created The Enterprise of Magnificence, bringing the identical form of agenda-setting protection that has made BoF essentially the most important and trusted voice within the world style business to the wonder and wellness area.
Immediately, we’re doubling down on that dedication. We imagine that the wonder business wants a contemporary, globally-minded B2B publication that does greater than merely cowl the information, providing in-depth evaluation and consultative-style recommendation to magnificence and wellness professionals around the globe..
To steer this initiative, we’ve got tapped veteran magnificence journalist Priya Rao as Government Editor. Within the coming months, working intently with our magnificence editor-at large-Rachel Strugatz, Priya will develop an expanded providing of must-read information, analytical options, proprietary analysis and occasions all centered on the wonder area:
- 2 devoted weekly newsletters — This week, we introduce a brand new, flagship weekly publication printed every Monday penned by Priya. On Thursdays, Rachel Strugatz will proceed to share her weekly business scoops and insights. To enroll in these free weekly newsletters, click on right here.
- 2 annual BoF Skilled case research — Subsequent month, you will notice the primary of two case research on the wonder business centered on e.l.f. magnificence. As soon as an indie start-up, e.l.f has seen 15 consecutive quarters of development and created the template for the way manufacturers can use TikTok to win Gen-Z’s loyalty. Our case research will break down how they’ve achieved it. To enroll in BoF Skilled, click on right here.
- The State of Trend: Magnificence Report — In Could, we’ll publish a devoted report on the worldwide magnificence business in partnership with McKinsey & Firm as a part of The State of Trend collection, now in its eighth yr. Keep tuned for updates on this report.
- The Enterprise of Magnificence World Discussion board: Between Could 30 and June 1, we’ll maintain our first invitation-only gathering bringing collectively world magnificence leaders at an intimate off-piste location in California, impressed by BoF VOICES, the highly-anticipated annual style business occasion that set a brand new bar for what knowledgeable convention will be: interactive, inspiring and insightful. To study extra about partnership alternatives or to request an invite to attend, e mail us.
We hope you take pleasure in The Enterprise of Magnificence and stay up for your suggestions as we deepen our concentrate on this dynamic and fascinating business.
Founder and CEO