September 28, 2023

AI copywriting is the creation of written content material by way of machine studying and pure language processing (NLP) software program. 

You may write something from advert copy to weblog posts with the assistance of AI copywriting.

AI copywriting software program works by scraping the online (or analyzing the same enter) for associated content material, studying about it, and offering new copy primarily based on these findings.

Under, we’ll cowl how AI copywriting works, its limitations, and 5 of our favourite instruments to get you began.

AI copywriting instruments use NLP and machine learning software program to know how people be taught—and write.

These copywriting bots can solely present content material primarily based on what already exists on-line. 

However they sift by means of this info far sooner than people can. AI copywriters scrape and analyze thousands and thousands of webpages in seconds. 

However remember that there are limitations (which we’ll cowl later). As a result of these bots reference current content material on the internet, there’s no assure that the generated copy will probably be 100% correct. You’ll have to evaluate the outcomes your self.

Nevertheless, utilizing AI copywriting instruments is a good begin in case you have author’s block. Or wish to generate new content material concepts shortly.

Right here’s an summary of how one can produce copy by way of AI instruments:

  1. Select a subject you wish to write about
  2. Present your copywriting software with pointers (like your content material objectives or desired tone of voice)
  3. Look forward to the software to generate your AI copy
  4. Evaluation outcomes for accuracy and desired tone

Right here’s what it seems to be like in motion:

producing a copy via AI tools

And right here’s a real-life instance:

Say you’re writing a weblog put up and wish an attention grabbing headline. Give the AI copywriter your matter—or an instance headline—to generate new concepts.

It’s like giving freelancers or in-house writers a content material transient to information their efforts. The extra info the author has, the higher the copy will probably be.

Consequently, AI copywriting instruments are glorious companions for content material writers (quite than replacements). These instruments might help writers create content material extra shortly.

AI copywriting software program can prevent a number of time. 

There’s no have to spend hours brainstorming the proper content material matter or headline. Inform the AI software program what you wish to write about, and it’ll generate content material concepts in seconds.

You may even streamline extra tedious writing duties, like creating product descriptions to your ecommerce website.

Listed below are some extra examples of what you’ll be able to craft with the assistance of AI copywriting instruments:

  • Weblog put up concepts and descriptions
  • Title tags and meta descriptions
  • Advert copy
  • Social media posts
  • Name-to-action (CTA) copy

Through the use of an AI copywriter to deal with time-consuming duties, you’ll have extra time to concentrate on bigger initiatives that may have an even bigger impression on your online business.

Consider AI-generated content material as a primary draft. It’s essential to fact-check, to match the copy to your model voice, and to test for plagiarism. Due to this, we advocate assigning duties that contain AI content material to an skilled human author.

How one can Overcome AI Limitations

AI copywriting could be extremely helpful. Nevertheless it has its limits.

Deal with it like another digital advertising and marketing software—as a place to begin. 

Give it some thought this fashion: 

Utilizing an search engine marketing software doesn’t mechanically make you an search engine marketing skilled. However it’ll make your life so much simpler.

The most important limitation of AI copy? 

AI copywriting instruments analyze current content material written by human writers. Then take this info to provide one thing “new.”

Which suggests the copy isn’t really 100% unique.

That’s why it’s essential to edit AI-generated copy and test for plagiarism earlier than publishing.

However even Google believes there’s a place for AI-generated content on the internet.

As long as the content material is unique, high-quality, and “demonstrates qualities of what we name E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.”

Google’s recommendation is to take a people-first method. The search engine large offered a number of examples of current AI-generated content material that don’t break any pointers: 

  • Sports activities scores
  • Climate forecasts
  • Transcripts

Utilizing AI to generate content material meant to control search engine rankings, nevertheless, violates Google’s spam policies.

So if you use AI copy, be certain that you’re offering precious content material to your readers. Not attempting to take a shortcut to rank increased.

Tip: Learn more about E-E-A-T and the way you should use these components to create nice people-first content material.

Developments in AI

AI has lately made huge strides on the planet of selling and content material creation.

In Could 2020, a paper titled “Language Models are Few-Shot Learners” described an AI mannequin known as GPT-3 175B. The mannequin produces human-like textual content because of NLP developments.

This mannequin is the muse of many AI copywriting instruments available on the market immediately.

Quick-forward to November 2022. OpenAI launched ChatGPT—a chatbot that acts as a human conversationalist. Customers can ask ChatGPT questions and obtain AI-generated solutions inside seconds.


SEOs and content material creators have already discovered loads of methods to leverage ChatGPT. Listed below are just some:

  • Brainstorming content material concepts
  • Rephrasing copy to keep away from duplicate content material
  • Creating summaries of longer textual content
  • Producing structured information
  • Writing title tags and meta descriptions

ChatGPT makes use of AI know-how to streamline writing duties. Much like spell test, AI is a software that may assist writers create content material extra successfully and effectively.

Nevertheless it’s price repeating: Human supervision is essential.

In reality, ChatGPT has brought on quite a controversy within the search engine marketing group already. 

However Google Search Liaison Danny Sullivan clarified on Twitter that AI content material itself isn’t inherently dangerous. As an alternative, “content material written primarily for engines like google quite than people is the difficulty.”

So we advocate utilizing AI instruments as a place to begin. Or to automate time-consuming, repetitive duties. However use your judgment and solely publish helpful content material that represents your model properly.

Need to check out an AI copywriter for your self? Listed below are 5 of one of the best AI copywriting choices (in addition to ChatGPT) to get you began:

  1. Semrush SEO Writing Assistant
  2. Jasper AI
  4. Copysmith
  5. Wordtune

Learn on to search out out one of the best AI copywriter for your online business wants.

1. Semrush search engine marketing Writing Assistant 

Semrush’s search engine marketing Writing Assistant is an all-in-one writing software that gives real-time suggestions as you write.

Plus, it has an AI copywriting perform known as Rephraser. 

This function helps you:

  • Repurpose your unique textual content to adapt it to totally different channels
  • Beat author’s block when rephrasing predominant concepts
  • Keep away from redundant copy
  • Shortly rework textual content if the search engine marketing Writing Assistant detects plagiarism
  • Create a abstract of an extended article

To entry Rephraser, select the textual content you wish to analyze. You may import a URL or paste your copy immediately into the software.

Select at the least one goal key phrase and click on “Get suggestions.”

Semrush Rephraser

search engine marketing Writing Assistant will analyze your textual content and grade it primarily based on readability, search engine marketing, originality, and tone of voice.

Discover the “Rephraser” button beneath your scores and above the software’s suggestions:

Rephraser button highlighted

Click on it to rephrase, simplify, develop, or summarize current content material. Our AI algorithm generates content material primarily based on the textual content you present within the left “Your textual content” part.

Let’s see how the textual content concept adjustments primarily based on what you click on—right here’s the “Rephrase” function in motion:

rephrase feature in action

And right here’s the “Summarize” function:

Summarize button

After utilizing Rephraser, test your textual content’s originality rating. The search engine marketing Writing Assistant will provide you with a warning of suspected plagiarism.

Should you’re optimizing an current article, the software might flag the reside URL. Click on the eye-shaped icon to the best of the textual content to exclude that area:

exclude the live url

When you’ve reviewed all of the software’s writing and search engine marketing solutions, share the graded doc with collaborators immediately in Semrush. Or transfer it to Google Docs.

Merely click on on the buttons within the higher proper nook:

move to google doc button

Use the search engine marketing Writing Assistant immediately in Semrush or as a WordPress plugin, Google Docs add-on, or Microsoft Phrase add-on. 


Entry Semrush’s total Content material Advertising Toolkit (which incorporates the search engine marketing Writing Assistant) with a Guru or a Enterprise subscription. You’ll additionally get entry to dozens of different nice search engine marketing instruments.

Every time you add a key phrase to your content material template within the search engine marketing Writing Assistant, you utilize one “search engine marketing Concepts unit.” Listed below are the costs and associated search engine marketing Concepts unit limits:

  • Guru: $229.95 and 800 search engine marketing Concepts items per 30 days
  • Enterprise: $449.95 and a pair of,000 search engine marketing Concepts items per 30 days

When you have a Free or Professional account, you’ll be able to generate a content material template as soon as per 30 days.

Rephraser has separate limits:

  • Professional: 100 phrases per 30 days
  • Guru: 1,000 phrases per 30 days
  • Enterprise: 2,000 phrases per 30 days

These limits are known as “Sensible Author Phrases.” Guru and Enterprise customers also can buy 10,000 extra Sensible Author Phrases for $20 per 30 days.

Learn our pricing web page for full particulars. Or join a free trial before you purchase.

2. Jasper AI

Jasper is an AI copywriting software that helps writers break by means of artistic blocks to create content material sooner.

Listed below are some highlights:

  • It produces AI content material in over 25 languages
  • It gives a plagiarism detection function
  • Writers can set the specified tone of the content material
  • Crew members can collaborate on content material and see updates in actual time
  • It integrates with third-party instruments like WordPress, Google Docs, and HubSpot
Jasper AI

And listed here are just some methods Jasper recommends utilizing its product:

  • Create social media posts and captions
  • Brainstorm angles for advert copy
  • Generate weblog posts and content material concepts
  • Provide you with electronic mail topic strains

You may as well use Jasper to generate AI art with no watermark. Use these photographs for advertisements, thumbnails, illustrations, and extra.

generate AI art


Jasper “Boss Mode” plans begin at $49 per 30 days. Enterprise subscriptions for greater than 5 customers start at $499 per 30 days. 

You may attempt the product free of charge, however you’ll want to offer your bank card info. The trial interval is 5 days. (Cancel earlier than it ends to keep away from a cost.)

3. assists you with something from brainstorming matter concepts to crafting social media posts.

It additionally gives 90+ free copywriting instruments. 

These instruments assist with easy writing duties like producing Instagram captions, rewriting particular paragraphs, writing meta descriptions, and extra.

We examined it out by asking its free Instagram Caption Generator to create a caption a couple of new advertising and marketing course.

Describe your put up and select the specified tone. Then will generate a number of choices for you:

new topics generated

Pricing has two account choices:

  • Free: 2,000 phrases per 30 days
  • Professional: $49 for limitless phrases

The Professional account gives 5 person seats and helps 25+ languages. 

4. Copysmith

Copysmith helps enterprise and ecommerce entrepreneurs create, launch, and distribute content material at scale.

You should utilize its pre-made templates. Or construct your personal template with the Customized Content material Generator.

Listed below are a number of pre-made template examples:

  • Web site content material
  • Ecommerce product descriptions
  • Social media and advertisements
  • Content material enhancement

Copysmith additionally has a plagiarism checker that helps you determine unoriginal sentences. 

The software integrates with Hootsuite, Frase, WooCommerce, Google Adverts, Google Docs, and Zapier, amongst different integrations.


Copysmith gives three plans that embrace month-to-month credit you utilize to generate copy:

  • Starter: $19 and 20,000 phrases
  • Skilled: $59 and 80,000 phrases
  • Enterprise: Personalized plan, as much as limitless phrases

5. Wordtune

Wordtune is an easy AI copywriting software that’s nice for entrepreneurs on a price range.

However remember that it doesn’t generate content material from scratch. The software primarily focuses on rewriting current content material.

Listed below are a number of methods you should use Wordtune:

  • Rephrase and rewrite your content material 
  • Summarize long-form content material
  • Enhance content material circulate with out dropping the unique which means 
  • Repurpose content material throughout totally different channels 

Right here’s what Wordtune seems to be like in motion:


The Chrome extension additionally makes it straightforward so that you can enhance your drafts on Google Docs, LinkedIn, and even Twitter. 


Listed below are the three obtainable Wordtune plans:

  • Free: 10 rewrites per day
  • Premium: $9.99 per 30 days for limitless use
  • Premium for Groups: Customized plan primarily based in your group dimension

How one can Select the Proper AI Copywriting Software program 

Your excellent AI copywriting software will rely on your online business wants.

Right here are some things to contemplate as you weigh your choices:

  • search engine marketing. Does your software program measure the readability of your content material? Or present advised secondary key phrases? Your AI copywriter ought to be capable of consider copy for search engine marketing greatest practices.
  • Tone of voice. You don’t need your AI-generated copy to sound robotic. We advocate choosing instruments that may precisely decide tone of voice and supply suggestions.
  • Ease of use. The purpose of AI copywriting is to avoid wasting time. So it’s greatest to decide on a user-friendly choice with a easy interface.
  • Plagiarism detection. Due to AI copywriting’s limitations, you’ll wish to depend on a stable plagiarism checker.
  • Integration. Verify whether or not your software of alternative integrates with third-party apps. Many choices (like Semrush’s search engine marketing Writing Assistant) combine with Google Docs, WordPress, and Microsoft Phrase.
  • Export choices. Guarantee you’ll be able to simply export your generated textual content to paperwork, spreadsheets, and so on.

Able to Strive AI Copywriting Software program?

AI copywriting software program is just not right here to exchange writers. 

However it may well assist writers create content material sooner, improve site visitors, generate leads, and drive gross sales.

Need to check out Semrush’s search engine marketing Writing Assistant and the Rephraser function? Begin your free trial immediately.