By Sean Tinney January 24, 2023
Make your subscribers really feel additional cherished this Valentine’s Day. Get distinctive advertising and marketing concepts, examples, and templates to encourage your promotional emails.
Valentine’s Day is true across the nook. In case you’ve been sending emails to your subscribers for the vacation, stick with it! If not, now’s the time to begin.
Shoppers want to spend throughout this vacation. Final yr, it was estimated that the average person spent over $175 on Valentine’s Day. Individuals worldwide are on the lookout for that particular Valentine’s Day reward and are possible looking out their inbox first. It’ll be full of dozens of promotions and specials within the first weeks of February.
However don’t fear about your competitors. You’ll be able to stand out within the inbox with these electronic mail concepts, suggestions, and examples. Use them for route and inspiration as you create a memorable Valentine’s electronic mail marketing campaign.
6 concepts to drive Valentine’s Day gross sales out of your emails
On the lookout for concepts to your subsequent Valentine’s Day electronic mail? We’ve been busy accumulating a few of our favourite emails despatched by in style manufacturers over the previous few years. Have a look and get some inspiration to your Valentine’s Day emails this yr.
1. Add Valentine’s Day parts to your publication
Not each enterprise must ship a separate electronic mail for Valentine’s Day. As a substitute, you may add enjoyable seasonal colours or footage in your publication.
Try how ActionRocket added some hearts and a splash of pink and pink to their weekly publication. Similar to that they’ve a Valentine’s Day impressed publication.
2. Hyperlink your product to the vacation
Take into consideration how your current services or products could possibly be was Valentine’s Day presents or promotions.
For instance, Infamous Nooch turned a product they promote on a regular basis right into a Valentine’s Day reward — and spun up an eye catching electronic mail for it, too.
Firm: Infamous Nooch
Fulton, who promote insoles for sneakers, cleverly related the principle advantages of their insoles with a Valentine’s Day reward. Right here’s how they pitched it: “Give somebody you’re keen on the reward of assist.”
Add a Valentine GIF
Use eye-catching GIF in your Valentine’s Day emails. Including some motion to your emails is a good way to attract your reader in.
That is an older electronic mail from us, however nonetheless one in every of my favourite Valentine’s Day emails.
We added a enjoyable, dynamic GIF which grabbed consideration and proved to be one of many best-performing emails that yr.
Need to add a Valentine GIF to your electronic mail? Try all of our Valentine’s Day GIFs.
Inform a joke (or a number of)
Valentine’s Day is taken critically by some, however there’s lots of humor surrounding the vacation too. Is your small business higher suited to a humorous Valentine’s Day electronic mail?
For instance, to attract clients into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from clients, joking it’s the proper place to seek out romance.
(If a glasses firm can run a humorous Valentine’s Day promotion, you positively can too.)
Create a way of urgency with a Valentine’s Day countdown
Remind your clients that Valentine’s Day is true across the nook by together with the date (February 14) in your topic line. For individuals who let the vacation creep up on them, supply a fast last-minute answer.
See how CleanMyMac did this with a (very cute) countdown timer of their Valentine’s Day electronic mail.
Go over-the-top on Valentine’s Day designs
Valentine’s Day and sweetness go hand in hand. So if you happen to had been serious about upping your design sport, that is the vacation to begin.
Stunning and crowd pleasing emails pop within the inbox (and result in extra gross sales and optimistic model sentiment). Add some Valentine’s Day aptitude to your messages to face out and nearly shout “EXCLUSIVE OFFER.”
Right here’s some recommendations on how to do this: Select colours like pinks, purples, and reds. Or, use eye-catching GIFs (just like the one beneath). Including some motion to your emails is a good way to attract your reader in.
28 Valentine’s Day topic traces that can assist you stand out within the inbox
Need to be sure that your Valentine’s Day emails are opened and skim? Be sure your topic line is restricted and clearly conveys what the e-mail is about. This manner, your subscribers know the e-mail is related to them.
Say you’re a restaurant proprietor: Remind your subscribers to make a reservation for a romantic dinner on Valentine’s Day. In case you’re a baker, showcase your candy treats as excellent presents for family members. The secret’s to tie your message to the vacation, so your subscribers understand it’s one thing particular.
Listed here are a number of Valentine’s Day topic line concepts you should use as inspiration:
Basic Valentine’s Day topic traces
- Be our Valentine
- Make this the perfect Valentine’s Day
- Present her how a lot you’re keen on her
- Cupid has a present for you
- Love doesn’t must value you a fortune
- Higher than roses…
- Unfold the love, reserve a desk as we speak
- 10 Tricks to present them you care this Valentine’s Day
- Valentine’s Day Information Flash
Valentine’s Day gross sales topic traces
- Valentine’s Day Sale: 20% off
- Nothing says love like a particular Valentine’s Day sale
- Our Valentine’s Day reward to you: 20% off
- Valentine’s day specials for a particular somebody
- Sweetheart offers to your sweetheart
Enjoyable, catchy Valentine’s Day topic traces
- Unleash the romance: Unique Valentine’s Day specials for our beloved clients
- Sweep them off their ft: Scrumptious Valentine’s Day treats to shock your beloved
- E-book now or eternally maintain your peace: Restricted Valentine’s Day reservations out there
- Love is within the air: Valentine’s Day presents that’ll make their hearts flutter
- Final probability to make a long-lasting impression: Don’t miss out on our Valentine’s Day offers
- Say it with flowers (and extra): Valentine’s Day reward concepts for each form of love
Valentine’s Day topic line examples from different corporations
- Higher than roses (Nike)
- Your three-course Valentine menu is right here (Liebherr)
- Time’s Nearly Up! Make Your Valentine’s Day Dinner Reservation (Cibo Ristorante)
- Want Chocolate? Decide Up A Candy Deal with For Your Valentine (Joe’s Bakery)
- A present that claims I really like you from head to toe (Fulton)
- Valentine’s Day favorites made with love (Land O’Lakes)
- Higher than goodies (Onsen)
- Put your love in a field and ship it (Jeni’s)
Add some like to your electronic mail signature
Each vacation — and particularly Valentine’s Day — can be utilized as a possibility to get artistic along with your electronic mail signature. Swap up your advertising and marketing electronic mail signature, private electronic mail signature, or each this yr!
It’s easy: A few weeks previous to Valentine’s Day, replace your electronic mail signature to incorporate a holiday-related photograph. There are even some images already loaded in your AWeber account.
Right here’s just some of the Valentine’s images you should use:
Skip the design work with Valentine’s Day electronic mail templates
Undecided the place to begin to design your Valentine’s Day electronic mail? You’ll be able to join on platforms corresponding to Stripo or Bee to get a whole lot of superbly designed templates. Or, select one of many Valentine’s Day electronic mail templates free in AWeber.
You’ll be able to customise every Valentine’s Day template to suit your model and supply.
Listed here are 4 examples of templates you should use totally free in your AWeber account:
When to ship your Valentine’s Day emails
Most individuals begin planning for Valentine’s Day about 10 days earlier than (until they’re the last-minuters). However you must truly begin sending your Valentine’s Day emails earlier than early February, if potential.
Why? As a result of, along with driving direct gross sales, your emails notify individuals about your merchandise and remind them your small business exists (sure, that is essential and mandatory). Then, once they’re prepared to purchase their cherished one a present, you’re one of many first locations they consider.
So begin sending these emails as early as three weeks prematurely. Has the three-week date already previous? Don’t fear about it! Simply get your first electronic mail out as quickly as potential, and comply with up with a number of extra main as much as Valentine’s Day.
Get your Valentine’s Day emails prepared as we speak
E-mail advertising and marketing is the perfect device you should use to attach along with your clients this Valentine’s Day. Your clients are on the lookout for reward concepts, recipes, eating places, and extra. Ensure you keep high of thoughts and supply your clients with what they’re on the lookout for.
So take what you’ve discovered right here, log into your electronic mail account, and get began.
We’d love to listen to what kind of Valentine’s Day emails you’ve determined to ship, too. Inform us about it within the feedback.
